BEAUTY CARE

Hard Candy sets its sights on Walmart

BY Antoinette Alexander

NEW YORK Hard Candy, once known as an edgy, trendsetting beauty brand that graced the shelves of such stores as Sephora and Fred Segal, now is looking to rock the mass market through an exclusive deal with Walmart.

The 261-SKU collection is slated to hit Walmart in the third week of September and will be available at 3,000 stores. Prices range between $5 and $10.

Walmart’s beauty team, in partnership with beauty contract manufacturer NuWorld, developed the collection and unveiled the new, hip line to beauty editors at a launch event Tuesday in Manhattan. The retail giant is looking to leverage the brand’s cachet and it will build upon Walmart’s existing prestige beauty business.

With its fun and trendy packaging and catchy names like Button Your Lip liquid lipstick, Split Personality eye color duo and Curl Up & Dye mascara, the collection is likely to resonate with beauty junkies and existing Hard Candy fans.

The collection also includes a couple of iconic Hard Candy products such as Fortune Gloss lip gloss, which has a fortune telling ball in the cap, and Eye Candy, which is a sliding compact with cream glitter shadow coupled with a coordinating eyeliner.

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Good For You Girls prepares to debut new products at expo

BY Antoinette Alexander

NEW HARTFORD, Conn. Good For You Girls, a manufacturer of all-natural skin care line for teens and tweens ages 9 to 15, is launching four new products at the Natural Products Expo East in Boston in September, the company has announced.

The line, created for their daughters by mom entrepreneurs Kim Grustas and Grace Hvasta-Petrarca, is 100% natural and promises to banish blemishes without using harsh chemicals. The products are environmentally friendly and are not tested on animals.

New products in the collection include:

  • Good For You Girls Blemish Wash for Tweens ($14.99).
  • Good For You Girls Gel Cleanser for Tweens ($13.99).
  • Good For You Girls Purifying Toner for Tweens ($13.99).
  • Good For You Girls Moisturizer for Tweens ($18.99).

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Unilever launches Web site for Latinas

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever is leveraging its product portfolio and reaching out to Latinas this back-to-school season with the launch of the one-stop lifestyle resource, www.Vivemejor.com.

The site offers Latinas tips and advice, for both celebrity stylist Leonardo Rocco and chef Marcela Valladolid, on how to manage the back-to-school season while taking care of their families and themselves.

For example, Rocco stresses the importance of taking time out for personal care to help manage stress and recommends Latinas turn their bathroom into a place of rest and relaxation.

To achieve this, set an ambiance with scented candles and using an exfoliating body wash such as Unilever?s Caress Evenly Gorgeous Body Wash & Beauty Bar with burnt brown sugar and karite butter.

Exfoliation can increase circulation and has a calming effect to help alleviate stress.

To make sure one’s personal care needs are covered throughout the day, consider putting together a “beauty ki” that is portable and can be stored in the car or office desk. Aside from a toothbrush, toothpaste, mirror, comb and lip gloss, the kit should include a fragrance like the new Degree Women Fine Fragrance collection available in three scents, Rocco added.

Meanwhile, Marcela addresses the importance of cutting down the amount of time spent preparing dinner so families can spend more time talking and sharing stories of their day.

For a quick and easy spaghetti dinner packed with carbohydrates for energy and veggies, Marcela suggests using Ragu Old World Style Smooth Pasta Sauce.

To transform rice, a staple of the Hispanic meal, into a great meal that’s quick, Marcela suggests trying Knorr Caldo con Sabor de Pollo for a chicken broth flavor without having to spend the hours it takes to make the broth.

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