BEAUTY CARE

Hard Candy sets its sights on Walmart

BY Antoinette Alexander

NEW YORK Hard Candy, once known as an edgy, trendsetting beauty brand that graced the shelves of such stores as Sephora and Fred Segal, now is looking to rock the mass market through an exclusive deal with Walmart.

The 261-SKU collection is slated to hit Walmart in the third week of September and will be available at 3,000 stores. Prices range between $5 and $10.

Walmart’s beauty team, in partnership with beauty contract manufacturer NuWorld, developed the collection and unveiled the new, hip line to beauty editors at a launch event Tuesday in Manhattan. The retail giant is looking to leverage the brand’s cachet and it will build upon Walmart’s existing prestige beauty business.

With its fun and trendy packaging and catchy names like Button Your Lip liquid lipstick, Split Personality eye color duo and Curl Up & Dye mascara, the collection is likely to resonate with beauty junkies and existing Hard Candy fans.

The collection also includes a couple of iconic Hard Candy products such as Fortune Gloss lip gloss, which has a fortune telling ball in the cap, and Eye Candy, which is a sliding compact with cream glitter shadow coupled with a coordinating eyeliner.

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Good For You Girls prepares to debut new products at expo

BY Antoinette Alexander

NEW HARTFORD, Conn. Good For You Girls, a manufacturer of all-natural skin care line for teens and tweens ages 9 to 15, is launching four new products at the Natural Products Expo East in Boston in September, the company has announced.

The line, created for their daughters by mom entrepreneurs Kim Grustas and Grace Hvasta-Petrarca, is 100% natural and promises to banish blemishes without using harsh chemicals. The products are environmentally friendly and are not tested on animals.

New products in the collection include:

  • Good For You Girls Blemish Wash for Tweens ($14.99).
  • Good For You Girls Gel Cleanser for Tweens ($13.99).
  • Good For You Girls Purifying Toner for Tweens ($13.99).
  • Good For You Girls Moisturizer for Tweens ($18.99).

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ECRM Skin/Hair EPPS event boasts increased attendance

BY Antoinette Alexander

CLEVELAND The ECRM Skin/Hair EPPS event in early August hosted most top retail chains and nearly 100 manufacturers, marking a 30% boost in attendance versus last year despite the tough economic conditions, ECRM announced on Monday.

In addition to the big chains, the meeting held in Miami attracted e-retailer Overstock.com, such dollar stores as 99 Cents Only, such military retailers as AAFES and such regional players as Bartell Drugs and Kerr Drug.

The event also included the Vendor Awards Program, which allows retailers to vote on manufacturers in the following categories: Best New Product, Best Room Set-Up and Most Prepared. Renpure Organics received the Best New Product award for its line of shampoos and conditioners. Namste, creators of Organic Root Stimulator, received the Most Prepared award and Vogue International won the Best Room award.

As previously reported by Drug Store News, the conference also featured a special event for the Girl Scouts of Tropical Florida. The girls were invited to participate in a mock trade show, learned about ECRM’s events and received a demonstration on hair styling from Sally Hershberger of Sally Hershberger Professional Hair Care.

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