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Happy Family announces Greek yogurt pouches for babies and toddlers

BY Jason Owen

NEW YORK — Happy Family, an organic food brand privately owned and operated by moms, has introduced a line of organic Greek yogurt, fruit and veggie combination pouches for babies and toddlers, the company announced this week.

Happy Baby Greek Yogurt pouches come in three varieties: Banana & Pumpkin; Zucchini, Pear & Kale; and Strawberry, Apple & Beet. Happy Tot Greek Yogurt pouches are available in Orange, Apple & Sweet Potato; Kale, Spinach & Apple; and Pomegranate, Apple & Beet. Each blends 100% organic Greek yogurt with organic fruits and veggies to create meals for babies and snacks for toddlers that also serve as a source of calcium and vitamin D. Happy Baby Greek Yogurt and Happy Tot Greek Yogurt are made without artificial colors, artificial flavors, trans fats or GMOs, and are certified USDA organic, gluten free and kosher.

“It’s my personal goal to pack as many valuable nutrients as possible into every single bite of food we make for babies and children — it’s this enlightened nutrition philosophy that inspires and drives every single new product we create,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “With these new shelf-stable pouches, we took protein-rich Greek yogurt and combined it with organic fruits and vegetables to create the perfect combination of nutritional benefits and incredible flavor.”

Each Happy Baby Greek Yogurt pouch contains 3 g of protein and is considered gentle dairy for babies 6 months and older. Happy Baby Greek Yogurt pouches are sold individually for a suggested retail price of $1.59 per pouch.

Happy Tot Greek Yogurt pouches offer toddlers calcium, vitamin D and protein in individual pouches for a suggested retail price of $1.79 per pouch.

Happy Family products are available in Target, Giant, Kroger, Publix, HEB, ShopRite, Meijer and other stores nationwide.


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Organic Trade Association study: 8-in-10 U.S. parents purchase organic products

BY Jason Owen

WASHINGTON — A study conducted in mid-January by the Organic Trade Association shows U.S. families are increasingly embracing organic products when they shop. The study also showed increased trust in the U.S. Department of Agriculture Organic seal to properly label organic products.

"More and more parents choose organic foods primarily because of their desire to provide healthful options for their children," said Christine Bushway, OTA’s CEO and executive director.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods also are purchasing more items than a year earlier. New entrants to buying organic now represent 41% of all families — demonstrating interest in the benefits of organic food and farming is on the rise.

Produce continues to be the leading category of organic purchases, with 97% of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85%) among those who purchase organic. Families choosing organic foods are increasingly important to retailers of all types, with organic buyers reporting spending more per shopping trip, and shopping more frequently than those who never purchase organic food.

Consistent with findings from previous studies, nearly half (48%) of those who purchase organic foods said they do so because they are "healthier for me and my children." Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30%), antibiotics and growth hormones (29%), and genetically modified organisms (22%) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, more than 4-in-10 parents (42%) say their trust in organic products has increased, versus 32% who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.

"Consumer trust is on the upswing for organic as the gold standard when seeking to avoid toxic and persistent pesticides, antibiotics, synthetic hormones, genetically engineered ingredients, and additives," Bushway added.

Study findings, gathered in partnership with KIWI Magazine, are based on responses from 1,239 U.S. households about their attitudes and behaviors related to organic foods. The report provides in-depth information about organic consumers’ demographics, purchase motivation, labeling comprehension, shopping patterns and more.

The 2013 "U.S. Families’ Organic Attitudes and Beliefs Study" is available for purchase by visiting OTA’s bookstore (OTA.com/bookstore/2.html).


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Triscuit updates product line with Brown Rice crackers

BY Jason Owen

EAST HANOVER, N.J. — Triscuit announced this week a new line of crackers that adds brown rice to its traditional wheat cracker.

New Brown Rice Triscuit crackers are made with 100% whole grain brown rice and wheat, and pieces of sweet potato and red beans mixed in. Brown Rice Triscuit crackers contain 21 g of whole grain per 29 g serving. The new line of crackers does not contain high fructose corn syrup, hydrogenated oil, cholesterol or artificial flavors.

Brown Rice Triscuit crackers are available in five flavors:

  • Brown Rice Triscuit seasoned with Tomato & Sweet Basil

  • Brown Rice Triscuit seasoned with Sea Salt & Black Pepper

  • Brown Rice Triscuit baked with Red Bean seasoned with Roasted Red Pepper

  • Brown Rice Triscuit baked with Red Bean seasoned with Savory Red Bean

  • Brown Rice Triscuit baked with Sweet Potato seasoned with Roasted Sweet Onion

Brown Rice Triscuit are available in the cracker aisle at retailers nationwide and sell for a suggested retail price of $3.69.


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