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Hansen’s sweetens beverages with Truvia

BY Allison Cerra

MINNEAPOLIS — Hansen’s is introducing two beverages that tout natural, zero-calorie sweetener Truvia.

Hansen’s Natural Fruit Stix and Tea Stix offer consumers a new way to enjoy great-tasting beverages in a water-soluble powdered drink mix, the company said, adding that each serving contains 100% of the daily recommended dose of vitamin C. Each serving also touts 5 calories per serving and is free of sugar, gluten and artificial sweeteners, flavors, colors or preservatives, according to the company.

Hansen’s Stix products, which are available in natural iced tea, natural blackberry tea, natural strawberry lemonade, natural fruit punch and natural berry flavors, carry a suggested retail price of $2.99 to $3.99 per box.

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Orville Redenbacher ‘pops’

BY Allison Cerra

OMAHA, Neb. — A popcorn brand is rolling out a new bag that gives way to easy sharing and cleanup, the company said.

Orville Redenbacher’s pop up bowl is a ready-to-serve, free-standing bowl, a first for the brand, the company said. How it works: the pop up bowl cooks on its side and features a transparent top, allowing snack lovers to watch their popcorn pop and see when it’s ready.

The pop up bowl, now available at grocery and mass retailers nationwide, retails for $2.99 for a 3-pack and $4.49 for a 6-pack.

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Snapple finds teammate in ‘The Amazing Race’

BY Allison Cerra

PLANO, Texas — Snapple coincided the launch of its limited-edition tea with CBS reality show "The Amazing Race."

Snapple’s papaya mango tea made its debut on the program as competitors made a pitstop in India. The iced tea company said the new tea will be supported with TV advertising throughout the season that will air during each episode of "The Amazing Race" on CBS.

"Snapple has a long history of making the ‘Best Stuff on Earth’ even better," said Regan Ebert, VP marketing for Snapple. "Our partnership with ‘The Amazing Race’ represents the latest in our legacy of innovation. Now the race is on for consumers to grab this limited-time Snapple papaya mango tea inspired by India and ‘The Amazing Race.’"

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