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Hansen Natural unveils corporate name

BY Allison Cerra

CORONA, Calif. — The company behind Hansen’s natural sodas and Monster energy drinks has a new corporate name.

With approval from its stockholders, Hansen Natural announced it has changed its name to Monster Beverage Corp. and will begin trading under a new stock ticker symbol, "MNST," effective Monday.

In addition to its Hansen’s and Monster brands, the company also owns Junior Juice, Blue Sky, Peace Tea, energy shots brand Worx Energy, vitamin-enhanced water brand Vidration, Hubert’s lemonades and Pre probiotic drinks.

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Ruggles introduces low-fat Greek frozen yogurt

BY Allison Cerra

ORRVILLE, Ohio — Dairy Enterprises has expanded its Ruggles brand to include a new frozen yogurt line.

New Ruggles low-fat Greek frozen yogurt is available in original tart, vanilla bean, peach, honey, blueberry and strawberry flavors.

"Greek yogurt has been one of the most exciting trends in the dairy case," Ruggles director of marketing Penny Baker said. "Our new product is sure to appeal to families who are more health-conscious and have driven the steady gains in the traditional yogurt market. Greek frozen yogurt is a really exciting ‘better for you’ frozen dairy dessert option that is already gaining popularity in part due to the self-serve frozen yogurt shop craze."

Each of the six new flavors of Ruggles low-fat Greek frozen yogurt will be available in pint size with a suggested retail price of $4.99, and single-serve 4-oz. cups at a suggested retail price of $1.49.

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Kraft Foods teams up with SodaStream

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods and beverage carbonation systems manufacturer SodaStream have formed a strategic partnership.

As part of the deal, SodaStream and Kraft Foods will manufacture, market, distribute and sell Kraft Foods branded flavors for use with the SodaStream soda making system. The initial Kraft Foods brands to participate will be several varieties of Crystal Light and Country Time, a lemonade brand.

"The carbonated market is an exciting segment for us," Kraft Foods VP beverages Doug Weekes said. "We’re delighted to be working with SodaStream to help bring these terrific brands to consumers who prefer their beverages carbonated. It’s a perfect marriage of our iconic brands and SodaStream’s breakthrough technology."

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