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Hannibal Regional Medical Group partners with Walmart to open in-store health clinic

BY Antoinette Alexander

HANNIBAL, Mo. — Hannibal Regional Medical Group has announced that on Sept. 13 it will open its first “The Clinic at Walmart” inside a Walmart in Hannibal, Mo.

“By partnering with Walmart to operate a clinic within their store, Hannibal Regional Medical Group is improving access to health care in our community,” stated Tim Polley, director of business development. “Our clinic is staffed on nights and weekends, so families can walk in and know they will receive quality care without a long wait. Our mission is to serve the health interests of this community, and the clinic is one more way we fulfill our mission.”



"Walmart is dedicated to serving our customers and our communities, and this type of clinic helps expand their access to quality health care,” added Bruce Shepard, Walmart’s director of healthcare innovations. “Hannibal Regional Medical Group is a well-known and respected healthcare provider in this area, so our customers will receive quality care from people they know and trust.”

With the opening of this clinic, there will be 130 in-store clinics in Walmart stores across 30 states. 


Hannibal Regional Medical Group, a subsidiary of Hannibal Regional Healthcare System, is a multispecialty physician group.

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Study: CPG brands grow slightly but battle consumer defection, loyalty erosion

BY Antoinette Alexander

ST. PETERSBURG, Fla. — Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina. The report also demonstrated that brand defections and reduced share among previously highly loyal consumers represent a major drag on individual brand performance.

“The 2011 Mid-Year Performance Review is a strong argument for making loyalty a more significant part of brand strategy,” stated Todd Morris, EVP brand development for Catalina. “Staying close and in touch with the changing needs and purchase behaviors of your brand’s most valuable consumers is the best way to retain loyal customers and grow revenue.”

The average brand in the top 100 grew revenues 2.2% during the past 12 months. However, the average brand also experienced a lost opportunity equal to 8.5% of revenues because of defections and reduced share among shoppers who had been highly loyal buyers a year earlier. For the average brand, 46% of previously highly loyal consumers either completely left the brand (20%) or reduced their loyalty (26%).

The study also showed that the fastest-growing brands tended to hold on to more of their loyal consumers, while large revenue decliners tended to lose more loyal consumers. On average, the lost opportunity because of loyalty erosion equaled 11.1% of revenues for the five largest revenue decliners in the top 100, versus 6% for the top gainers.

Brand defection often occurs suddenly, according to the study. One-out-of-3 shoppers who were 100% loyal to a brand in the first year of the study completely abandoned the brand for the next year after just one competitive purchase.

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Naturade intros Sam’s Club exclusive adult nutrition shake

BY Michael Johnsen

ORANGE, Calif. — Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein shake mix that will serve as a comprehensive source of nutrition for active adults. 

Endorsed by baseball hall of famer George Brett, HealthSmart contains 18 g of whey, soy, pea and rice protein isolates, and is fortified with omega 3s and antioxidants for heart health, probiotics and fiber for healthy digestion, and 24 vitamins and minerals.

In an exclusive distribution arrangement, HealthSmart initially will be available for purchase at select Sam’s Club locations across 25 states.

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