HEALTH

Hamacher Resource Group launches home healthcare digital library

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced the development of a digital home healthcare product library containing product attributes that easily can be searched and sorted to streamline identification and ordering.

“At our Wholesaler Summit in the fall of 2010, our new product development team presented our initial concept for this home healthcare data set," HRG president Dawn Vogelsang said. "We were very pleased with the feedback we received and incorporated it into our launch plan. Now we’re nearing the end of the initial phase and welcoming clients to sign up for delivery."
 
“With this expansion to our well-established health, beauty and wellness data assets library, we took into consideration the specific needs of both our business-to-business as well as our business-to-consumer clients,” HRG director of operations Julie Bonnell said. “We are capturing the HHC product data to include the attributes that will lend themselves to easy searching by both of these customer groups. A retailer needs package and consumer-friendly feature information while a wholesaler selling to a retailer, institution, or association would need those features as well as other particulars such as case quantities and whether the product is offered in retail packaging.”

Wholesalers and retailers, including drug stores and home medical suppliers, will be able to access images and specific product data about a range of HHC products, from wound care products, bath safety rails, and blood pressure monitors to scooters and ostomy care items. Multiple views of the product will include the retail package, materials and color options when applicable, and the item out-of-package and assembled when appropriate. Pertinent product attributes also will be available, including UPC, product dimensions, material and HCPCS (Healthcare Common Procedure Coding System).
 
The initial phase of the library will contain approximately 6,000 items and grow from there. HRG also has developed a series of educational guides called Retail Building Blocks: Home Health Care, which was written by category experts to help retailers meet the growing demand in their own community, to complement the digital library launch.


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Natrol partners with yoga icon on new line of supplements

BY Michael Johnsen

CHATSWORTH, Calif. — Natrol on Wednesday announced its partnership with Bikram Choudhury, a world renowned yoga instructor who developed the brand of yoga known as Bikram yoga, to offer a new line of ayurvedic supplements called Vedic Mantra.

“This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence,” Natrol senior director of marketing Lisa Sheppard said. “Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.”

Designed to enrich the experience of living through nature’s mantras for a healthier mind and body, the Vedic Mantra supplement line consists of ten core herbal products developed to address a healthy lifestyle and target specific health needs, including antioxidant support, digestive support, energy support, healthy cholesterol support, heart health support, joint support, liver detox support, mood support, relax/sleep support and weight-loss support.

Starting in January 2012, Vedic Mantra will be sold online and at select Bikram Yoga studios throughout North America. The products will each retail for $14, and will be promoted through a variety of media, including healthy lifestyle magazine and yoga conferences and competitions.


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SoloHealth names former Walgreens SVP to board

BY Michael Johnsen

ATLANTA — SoloHealth, a consumer-driven healthcare technology company, on Wednesday said Stanley Blaylock, former Walgreens SVP and former president of Walgreens Health Services, will join SoloHealth’s board of directors. The announcement comes as SoloHealth prepares for a nationwide rollout in 2012 of its next-generation, consumer health screening kiosk, the SoloHealth Station.

“We are excited and honored that such a respected figure in the healthcare community has agreed to join the SoloHealth board, especially as we ready ourselves for what promises to be a fast-growing and pivotal next 12 to 18 months for the company,” SoloHealth CEO Bart Foster said. “Stan brings unparalleled finance, entrepreneurial and healthcare knowledge to SoloHealth and will provide invaluable counsel during this exciting time of growth as we roll out our new healthcare solution nationwide.”

Blaylock has more than 20 years of experience in the fields of health care, entrepreneurship and investment banking. He began his career in healthcare investment banking, where he rose to the position of global co-head of healthcare investment banking at Deutsche Bank. In this capacity, he oversaw the execution of 149 financings totaling approximately $45 billion and 54 mergers and acquisitions totaling approximately $24 billion.

Blaylock went on to co-found specialty pharmacy solutions company Medmark, where he served as EVP/CFO and chief administrative officer until his promotion to president and CEO in 2005. When Walgreens acquired Medmark in 2006, Blaylock joined the company, and through a series of quick promotions, became Walgreens SVP and president of Walgreens Health Services. Blaylock is credited with successfully integrating Medmark, driving Walgreens’ specialty pharmacy to the No. 3 player in the industry through rapid internal growth and key strategic acquisitions. He was responsible for enhancing more than 7,100 community-based pharmacies and managed approximately 7,000 Walgreens employees with P&L responsibility for approximately $4 billion in revenues.

Blaylock currently serves on the board of directors of NovaSom, a provider of home sleep testing services for obstructive sleep apnea. He is also a member of the board of directors of MTS Medication Technologies, an international provider of adherence packaging systems, designed to improve medication dispensing and administration.

He earned a degree in economics and communication studies from the University of Virginia and received his master’s degree in business administration from Harvard Business School. He is also a 2009 fellow of the CEO Perspective Program from Northwestern’s Kellogg School of Management and Corporate Leadership Center.


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