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Halo Top Creamery releases seasonal blueberry offering

BY Gisselle Gaitan

Halo Top Creamery has announced its brand new seasonal flavor — blueberry crumble. This new offering from the Los Angeles-based company contains flaky pie crust, blueberry swirls, 360 calories and 20 grams of protein per pint.

“Blueberry crumble is a direct result of requests and suggestions we have received, and we truly believe it may be our best flavor yet,” Justin Woolverton, founder and CEO of Halo Top, said. “We want to continue to deliver exciting and special flavors to our fans and are thrilled to be able to share our latest one with them!”

This new flavor comes on the heels of the brand also releasing the seasonal gingerbread option during the holiday season and expanding its vegan and non-dairy lines. Halo Top Creamery’s blueberry crumble will hit the freezer aisles nationwide in March and be available for purchase until the end of May.

Further product information can be found on Halo Top Creamery’s website, and social media channels such as Facebook, Twitter and Instagram. The seasonal flavor also can be purchased on the company’s e-commerce site.

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Gatorade fuels recovery with whey protein almond butter bars

BY Gisselle Gaitan

Gatorade is looking to help athletes — or anyone performing extraneous activity — recover with the help of a protein bar. The Chicago-based company is expanding the offerings in its popular whey protein bar line, with the introduction of the new recover whey protein with almond butter.

The bars deliver 20g of protein to jumpstart muscle recovery after training but with lower calories and sugar than other of its whey protein bars, the company said. Each product is made with recognizable ingredients and no artificial flavors or added colors.

Gatorade’s recover whey protein with almond butter bars will come in three flavor options, chocolate cookie dough, almond butter and salted caramel. The bars also contain whey and milk proteins, 23 to 24g of carbohydrates to aid in muscle uptake of the amino acids supplied by protein, and 220 calories the company said.

Each of the three offerings come in single-serve bars and six-count multipacks that contain two flavors each. The protein bars are available nationwide in grocery, convenience, mass and drug stores as well as Amazon and Gatorade’s website for the suggested retail price of $1,60 to $2.49 for a single 2.0-oz. bar.

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Gatorade appoints new head of consumer and athlete engagement

BY Gisselle Gaitan

Gatorade has a new addition to its corporate team. The Chicago-based company announced that Gina Hardy will be the new head of consumer and athlete engagement for the brand. In this role, Hardy will lead the company’s integrated marketing efforts and campaign creations, including advertising, digital, social media, e-commerce, branded content and media strategy.

Gina Hardy

Hardy has been part of the brand for 10 years, with her most recent role as senior director of marketing for Gatorade and Propel, where she was responsible for establishing overarching brand strategies, annual operating plans, communication priorities and innovation pipelines.

In previous roles, Hardy managed the development and launch of Gatorade’s first protein offering and repositioned Propel as one of the fastest-growing enhanced water brands in the country after multiple year of decline, the company said.

Prior to joining the marketing team, Hardy began her career within the company at consumer insights, studying the motivations and needs of athletes, in order to better inform brand decisions and create stronger marketing plans. She currently holds a bachelor’s of business administration from the University of Michigan Business School and a master of business administration from the Northwestern Kellogg School of Management.

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