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Hallmark serenades Valentine’s Day with Vinyl Record Cards

BY Gisselle Gaitan

Hallmark is bringing the love for Valentine’s Day. The company announced plans to release Vinyl Record Cards, which will include seven-inch vinyl records featuring songs from Atlantic Records artists such as, Bruno Mars, Aretha Franklin and INXS.

“At Hallmark, we are merging music trends with greeting cards to take card giving and receiving to the next level,” Tom Brantman, creative director at Hallmark Greetings Innovation, said. “Sharing and enjoying music with others is an experience that spans all generations and brings people together in a way that other things can’t. Our vinyl record cards do just that: they offer more than a sentiment – they are a gift in themselves.”

Each card comes with a 45 RPM vinyl record featuring two songs from each artist, which is built into the sleeve of the card’s cover. The Kansas City, Mo.-based company also will launch vinyl record cards for birthdays later this year.

“We are thrilled to be partnering with Hallmark on the launch of such an innovative product,” Mark Pinkus, president of Rhino Entertainment, who also oversees the Atlantic Records catalog, said. “With the renewed popularity of vinyl, especially among younger generations, we see this as an amazing opportunity to showcase classic songs, along with current hits, to the card buying public.”

Hallmark’s Vinyl Record Cards are available for purchase anywhere Hallmark cards are sold, on the company’s website and Amazon.

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HRG refreshes PlantPure image

BY Michael Johnsen

Hamacher Resource Group recently completed a package design project for whole food, plant-based frozen entrée line, also named “PlantPure,” to refresh the image as they expand their presence online and in brick and mortar grocery stores. HRG staged and photographed 20 frozen meals and developed packaging for each one in line with PlantPure’s mission of promoting the health benefits of plant-based nutrition broadly to U.S. citizens, as seen in the documentary movie, “PlantPure Nation.”

“Wellness retailing reaches beyond personal care and OTC into functional food, so working with a company like PlantPure that has such a health-focused mission was a natural extension for our business,” said senior marketing services account manager, Jen Johnston, Hamacher. “We were happy for the opportunity to stretch our branding skills to food packaging and especially enjoyed working with the PlantPure team.”

“We truly appreciate the expertise HRG brought to this project – they exceeded our expectations on a number of levels and have been a dream to work with,” Nelson Campbell, PlantPure president, said. “Their design skills brought to life the PlantPure entrée brand, and their ability to deliver despite tight timeframes really helped us keep our momentum and deliver to retailers as promised.

The HRG team researched competitors in both the vegan and frozen food space and then tapped into their experience in branding to create a package design that represents the quality ingredients used and showcases the company’s commitment to purity, as well as supports their new “Healing America” documentary movie and movement.

 

 

 

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Teavana expands ready-to-drink availability, adds unsweetened option

BY Gisselle Gaitan

Teavana is expanding upon its ready-to-drink portfolio with the launch of its second unsweetened product launch. The unsweetened strawberry apple green craft iced tea combines green tea with fruit flavor and lemongrass without the inclusion of added sugar.

This latest addition comes on the heels of the company previously announcing a partnership with Anheuser-Busch to ship ready-to-drink premium Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri — which are now available for purchase nationwide.

The flavors previously launched to retail locations were:

  • Pineapple Berry which combines tropical citrus notes, hibiscus and green rooibos.
  • Peach Green Tea features green tea, notes of peach and Pacific Northwest mint.
  • Passion Tango Herbal Tea contains hibiscus, apple and Thai lemongrass.
  • Mango Black Tea combines mango notes with black tea and hints of lime.

Teavana’s unsweetened strawberry apple green craft iced tea contains zero calories and is available for purchase in grocery and convenience retailers nationwide alongside the brand’s previously launched flavors.

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