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Hallmark announces e-card subscription plan

BY Allison Cerra

KANSAS CITY, Mo. Hallmark Cards announced its first e-card subscription plan, which offers consumers unlimited sending of exclusive e-cards for $9.99 per year.

The plan encompasses all of Hallmark’s premium e-cards, including those featuring hoops&yoyo and Maxine, as well as licensed e-cards with hit music and such TV shows and movies as “The Office,” “Madagascar” and “Star Wars.” Premium Hallmark e-cards sell individually for 99 cents each.

Consumers can personalize the e-cards when it is convenient, and Hallmark will send them anytime during the course of the subscription. Hallmark’s reminder service and address book make it easy to remember important dates and events.

“We know people enjoy connecting with their friends and family by using e-cards featuring their favorite characters, movies and music,” noted Hallmark product manager Shelley Mathews. “This plan makes it easy and convenient to send those e-cards when they’re needed. Consumers can select and address their e-cards ahead of time, and Hallmark will send them out right on time.”

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Restructuring costs dampen Walgreens earnings despite solid sales

BY Allison Cerra

DEERFIELD, Ill. Walgreens reported a 9% loss in third-quarter sales this year, despite having a strong cash flow from improved inventory management.

Net earnings for the quarter ended May 31, were $522 million, or 53 cents per share (diluted), including an impact of 6 cents in costs and 6 cents in savings associated with the company’s Rewiring for Growth and Customer Centric Retailing  initiatives. This reflects an 8.8% decrease from $572 million, or 58 cents per share (diluted), in the same quarter a year ago.

Excluding restructuring costs (6 cents per share), earnings would have been up slightly, roughly a penny per share.

Meanwhile, cash flow from operations for the quarter increased 54% over last year’s quarter to $1.5 billion.

“We’re generating strong cash flow, despite the ongoing challenging economic climate,” said Walgreens president and CEO Greg Wasson. “Our cash performance is a direct result of our strategies, creating a virtuous circle that allows us to invest back into those strategies and deliver value to shareholders.”

Walgreens said its same-store sales, or revenue from locations open at least one year, rose 2.8%. That includes growth of 3.8% in pharmacies, where Walgreens makes about two-thirds of its sales, and a decrease of 0.9% at the front-end of the stores.

During the quarter, Walgreens rolled out its new CCR format to 35 pilot stores, which are performing ahead of plan. In addition, optimized assortment resets were completed for nearly 40 product categories nationwide.

The Rewiring for Growth initiative is on pace to reach $1 billion in annual cost reductions and productivity gains beginning in 2011.

“We’re executing on our key initiatives,” said Wasson, “and we’re encouraged by early results on several recently launched programs, including our CCR and Rewire initiatives.”

Among other quarter highlights, the company acquired 40 drug stores, including 29 Drug Fair stores in central and western New Jersey and eight Rite Aid locations in San Francisco and eastern Idaho. It also acquired the home infusion and respiratory therapy operations of Pennsylvania-based Air Products Healthcare.

As of May 31, Walgreens operated 7,361 locations in 49 states, the District of Columbia, Puerto Rico and Guam. That includes 6,857 drug stores, as well as worksite health-and-wellness centers; home care facilities; and specialty, institutional and mail-service pharmacies. Its Take Care Health Systems subsidiary manages 716 in-store convenient care clinics and worksite health-and-wellness centers.

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American Greetings introduces entertaining Talking Heads to the card aisle

BY Anna Mcgrath

CLEVELAND American Greetings introduced its new Talking Heads greeting card collection.

The line of 27 cards features quirky, cute and famous faces that let out multiple funny sound bites, sure to surprise and delight. Featured faces range from Abraham Lincoln to the familiar voices from the cartoon cast of “South Park.” No matter what the occasion, these talking, singing, rhyming, pledging, toasting, barking card characters are sure to set the perfect tone.

“Consumers love to find new ways to share a laugh, and with Talking Heads they have a quirky way to celebrate any sense of humor,” said Carol Miller, executive director of new product concepts at American Greetings. “The cards are a lot of fun, and we think shoppers will enjoy picking them out just as much as sending them.”

Consumers can find the Talking Heads at participating drug chains, grocery stores and supercenters nationwide, as well as in American Greetings and Carlton Cards retail stores. To listen to all the available wisecracks, visit http://corporate.americangreetings.com/talkingheads/talkingheads.html.

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