Hair styling tools ‘grease the wheel’
Oils that are rich in antioxidants and vitamins are not only becoming increasingly part of skin care regimens, but they also are finding their way into hair styling tools.
Whether it is Argan, moringa, macadamia or jojoba oil, incorporating oils into such hair styling tools as straighteners, curling irons or hairbrushes is a trend sweeping the mass market. Combining the two key hair products into one is bringing to life a new breed of stylers for those looking to bring some luster to their locks. Sales of hair appliances for the 52 weeks ended Jan. 26 were $785.4 million, down 5% versus one year ago, according to IRI.
For example, the Revlon Nutrifusion line consists of three curling irons and a multi-styling straightener, each of which are coated with moringa, macadamia and Argan oils. These oils help reduce damage and restore hair’s shine each time she styles.
There’s also the Infiniti Pro by Conair straightener, which includes two removable, Argan oil-infused strips to give hair a silky, smooth finish. These oil-infused hair styling tools no doubt speak to the “mixologiste” 2014 beauty trend recently highlighted by Mintel. Combining hot technology and marketing from more than one category, beauty brands are creating new combinations with new products, packaging, marketing and merchandise, Mintel stated.
Sales show skin care oils are here to stay
Skin care oils. It’s a trend that isn’t showing signs of slowing as women increasingly incorporate them into their beauty regimens, and manufacturers continue to heed the call with new innovations hitting shelves.
The resistance to apply oil to the skin is waning as consumers are discovering just how light and non-greasy skin care oils can be, and they are embracing the skin care benefits that oils can provide, such as an improved appearance of scars, stretch marks and uneven skin tone. In fact, some industry sources have suggested that we are on the forefront of an explosion of oils in the United States.
For example, when South Africa’s Bio-Oil first hit the U.S. market nearly 10 years ago, it faced some resistance, as oil-free was the trend at the time. Today, the brand has a much different story to share, as evidenced by its nearly 8% sales boost to $21.4 million at U.S. multi-outlets for the 52 weeks ended Dec. 29, 2013, according to IRI.
Whether it is Argan oil, olive oil, jojoba oil, rose hip seed oil or Kukui oil, incorporating oil into a skin care regimen is still the buzz, and it is likely that the segment will gain even greater attention during 2014.
Nordic Naturals intros Vitamin C Gummies
WATSONVILLE, Calif. — Nordic Naturals introduced Vitamin C Gummies, providing 250 mg of vitamin C. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids 4 years and older.
The product is pectin-based, and free of gelatin, artificial colors, artificial flavors, preservatives and allergens, including gluten, milk, eggs, tree nuts, peanuts and soy.