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Hair spray fares better than styling gel, mousse in sales

BY Antoinette Alexander

Sales of hair spray experienced a slight lift during the 12 weeks ended July 8, according to SymphonyIRI Group, as beauty mavens continued to turn to styling products to achieve a desired look and lock it in place.


Whether women are sporting poker-straight hair, rocking sexy beach waves or perfecting soft, elegant curls, such styles require product, and that translated into a bump in sales at food, drug and mass. According to SymphonyIRI Group, a 
Chicago-based market research firm, sales of hair spray during the 12 weeks inched up 0.14% at food, drug and mass (excluding Walmart).


Sales of gel/mousse, however, didn’t fair quite as well, as sales for the 12 weeks slipped about 1.5%, according to 
SymphonyIRI Group.

 

 

The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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‘Natural’ helps style ethnic hair market

BY Antoinette Alexander

The hair care segment has lost some of its luster. However, manufacturers of ethnic hair care products have been working feverishly to bring greater innovation to 
the market. 


According to SymphonyIRI Group, sales of hair styling gel/mousse slipped about 1.5% during the 12 weeks ended July 8 at food, drug and mass (excluding Walmart). During the same period, sales of women’s hair coloring dropped 4.6%, and hair relaxer kits were 
down 12.5%. The double-digit drop in hair relaxer kits comes as little surprise as many ethnic beauty shoppers are choosing to 
go natural.


Given that many ethnic consumers are turning away from relaxers in favor of natural hair, manufacturers have been working to bring to market products that will help them achieve their desired style. Some products have multiple uses, which not only makes them attractive to women with either natural or relaxed hair, but also provides a value add and 
economic benefit.


Earlier this year, ethnic hair care brand SoftSheen-Carson expanded its Optimum Salon Haircare collection with a new versatile product boasting a combination of botanical oils with multiple uses and benefits. The new Optimum Salon Haircare 6-in-1 Miracle Oil, which has a suggested retail price of $8.99, is 99% naturally derived and free of silicones, mineral oil and parabens. This lightweight hair oil improves hair’s elasticity and manageability, locking out humidity for frizz control. The Miracle Oil can be used as a hot treatment, daily leave-in conditioner, moisturizing scalp oil, heat protector, frizz controller and dry 
skin hydrator.


Meanwhile, Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools, such as dryers, straightening irons and curling irons, for multicultural hair.

 

 

The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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Hard-working gloves

BY Barbara White-Sax

CHILLICOTHE, Mo. — MidWest Quality Gloves has introduced a new Max Performance line of work gloves. The new product has design features based on the company’s customer research, including a suede leather palm with padded palm patches, a spandex back, fourchette finger design and an elastic wrist. The new features are designed to provide a form-fitting, high performance product. Suggested retail price on the gloves is $9.99.

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