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Hain Celestial rolling out new natural beauty products

BY Gina Acosta

LAKE SUCCESS, N.Y. — One of the most popular brands of organic and natural personal care products is launching new products this week at the Natural Products Expo West.

Expo West is the world's largest and premier tradeshow for the natural, organic and healthy products industry and is expected to host more than 70,000 attendees.

"As a company known for setting the standard for organic, natural and better-for-you products since the 1990s, we are proud of our brands and our new product innovation, which solidifies our leadership in the organic and natural, health and wellness space," said Irwin D. Simon, founder, president and CEO of Hain Celestial.  "Our best-in-class organic, non-GMO sourcing capabilities and our ability to identify emerging and significant consumer trends resonate with consumers and our customers across all generations with our food, beverage, snack, protein and personal care products."

Hain Celestial's featured personal care products include:

  • Alba Botanica brand Body in the Buff freshly-fragranced, biodegradable body scrubs; Very Emollient Mineral Sunscreen Sprays for reef-safe, broad spectrum SPF 35 sun protection; and Cooling Aloe Burn Relief Spray for instant, pain relieving treatment of sunburned skin.
  • Avalon Organics brand Intense Defense with Vitamin C Detoxifying Facial Towelettes cleanse, tone and hydrate in one step; Antioxidant Facial Oil crafted to protect skin from environmental stressors; Intense Defense Sheer Moisture SPF 10 daily moisturizer with mineral sunscreen for incidental UV exposure; Wrinkle Therapy Cleansing Oil to help reduce fine lines;  Brilliant Balance  Purifying Facial Towelettes, hypo-allergenic and dermatologist tested; Damage Control Argan Oil Shampoo and Conditioner to help resist the visual signs of aging hair, leaving it soft and shiny.
  • JASÖN brand introduces indulgent, nourishing Foaming Shower Oils that instantly transform into moisturizing, cleansing foams.  The Gentle Basics line offers clinically-tested, hypoallergenic hydration for people with dry, sensitive skin while the Total Protection Sea Salt Mouth Rinse cares for the whole mouth and freshens breath with a Cool Mint flavor.  Dry Spray Deodorants deliver quick-dry, 24-hour odor protection, available in 3 fresh scents and JASÖN Men, a new line featuring Dry Spray Deodorant, Stick Deodorant and All-in-One Body Wash, provides just-for-Men personal care, each one with the same woodsy fragrance.
  • Queen Helene brand introduces 100% Coconut Oil, rich in antioxidant Vitamin E and polyphenols that are beneficial to skin, hair and nails.

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e.l.f. Cosmetics drops animal hair bristles

BY Gina Acosta

OAKLAND, Calif. — Beauty industry pioneer e.l.f. Cosmetics has ended its use of animal hair in every one of its more than 50 different styles of brushes and has switched to synthetic bristles.

The company says the decision was based on collaboration between e.l.f. Cosmetics and PETA.

"We have high quality brushes that are now 100 percent synthetic fibers. It was the right thing to do and we sincerely hope the rest of the beauty industry follows our approach," says e.l.f. Cosmetics Senior Vice President and Chief Marketing Officer Erin Daley. "As soon as e.l.f. found out that animals whose hair is used in brushes are deprived of everything that is natural and important to them, the company took swift and compassionate action," says PETA Senior Vice President Kathy Guillermo. "PETA is delighted to share that all e.l.f. brushes are now 100 percent cruelty-free."

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Study: Personal care products are major contributor to U.S. economy

BY Gina Acosta

WASHINGTON — A new study by PricewaterhouseCoopers shows the deep economic and social contributions of the personal care products industry in the United States.

The study found the industry is one of the most dynamic and innovative industries driving the U.S. economy.

"In addition to the many tangible benefits our companies offer to consumers, the cosmetics and personal care products industry is directly responsible for creating American jobs," said Lezlee Westine, president and CEO of the Personal Care Products Council.  "We are proud to support the economy, contribute to social and environmental programs and meet the needs of American families."

To better understand the value of these contributions, the council engaged PwC to measure the industry's economic and social impact, using the most recent government data.

Key findings of the study include:

  • The personal care products industry strengthens the U.S. economy.  In 2013, the industry added nearly $237 billion to the U.S. gross domestic product (GDP), and supported 3.6 million domestic jobs that earned $144 billion in wages and incomes through its direct, indirect and induced contributions.
  • Industry contributes to a strong export economy. In 2014, the personal care products industry exported nearly $17 billion, contributing nearly $6 billion to the nation's surplus while the overall U.S. manufacturing sector experienced trade deficits.
  • Industry helps small business owners thrive. Over two-thirds of the total employment in the industry is in small businesses with less than 50 employees.
  • Women, including women with diverse backgrounds, are at the heart of the industry. The share of management positions held by women in the personal care products industry is higher than the U.S. average.  Women and those with diverse backgrounds account for nearly 74 percent of all industry employment and 61 percent of management positions.
  • Significant research and development investment drives innovation.  Cosmetics manufacturers invest nearly $3 billion in research and development annually and continue to provide consumers an array of innovative, high-quality products.  The industry employs approximately 6,000 scientific and technical professionals dedicated to ensuring product and ingredient safety.

"Every day, millions of families around the world trust and rely on personal care products to improve their health and well-being and to enhance their daily lives," said Westine. "This study confirms that communities across the country rely on the industry's economic and social contributions to support jobs and spur economic growth."

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