BEAUTY CARE

Hain Celestial Group announces transition to NSF/ANSI 305 standard

BY Antoinette Alexander

MELVILLE, N.Y. — The Hain Celestial Group, a maker of natural and organic personal care products, has announced its transition to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients.

Two years ago, Hain Celestial began a program of reformulation and relabeling to adhere to the NSF/ANSI 305 standard, the American National Standard for personal care products containing organic ingredients.

The NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients specifies the materials, processes, production criteria and conditions that must be met in order to make organic labeling and marketing claims. Under this standard, all personal care products with "organic" claims — other than ingredient lists — must contain a minimum organic content of 70% (070), and must be formulated without any ingredient or process disallowed by the NSF.

"We continually review our personal care product formulations and standards," stated Irwin Simon, president and CEO of Hain Celestial. "To meet the expectations of our loyal consumers, we are proud to announce that we have adopted the NSF/ANSI 305 ‘made with organic’ standard across our Avalon Organics and Earth’s Best Organic personal care brands. We are currently in the process of certification and labeling transition. These changes affect all production as of November 2011."

The company’s natural brands also may become compliant to the standard — the JASON, Zia natural skincare and Alba Botanica brands have all updated their packaging to identify as organic-only specific ingredients on products’ ingredient lists. These changes have affected all production as of June 2011.

The manufacturer stated that all of the certified organic ingredients in its products meet all federal requirements pursuant to the U.S. Department of Agriculture’s National Organic Program. They are certified organic by such organizations as Quality Assurance International, Oregon Tilth, Ecocert and other third-party organic certification agencies.

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TRESemme to highlight Fresh Start Collection at Mercedes-Benz Fashion Week

BY Antoinette Alexander

MELROSE PARK, Ill. — Hair care brand TRESemme has announced that it will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012 in Miami from July 14 to 18. 

TRESemme will highlight the brand’s Fresh Start Collection category of dry shampoos ­ interactively throughout the week. With a swimwear sponsorship, sampling at the chic TRESemme Cabana, exclusive social media content and other VIP activities in tow, TRESemme is aiming to bring stylish hair to fashion-week goers and to women at home.

For the third consecutive season, TRESemme will sponsor boho-chic designer Mara Hoffman’s show on June 16 at 8 p.m. inside the Cabana Grande. TRESemme stylist Elsa Canedo will be leading the brand styling team to create looks using an assortment of stylers, including the Fresh Start Collection.

Attendees throughout the week will be encouraged to stay cool inside the TRESemme Cabana, where guests will get a sneak peek at the latest innovations featured in the Fresh Start Collection and will walk away with a sample of the TRESemme Fresh Start dry shampoo.

VIP guests will be invited to beat the heat inside the Raleigh Hotel at the Mercedes-Benz Star Lounge Suite on July 15 from 3:30 p.m. to 5:30 p.m., as Mercedes-Benz celebrates its latest convertible model. Here, TRESemme stylists will be on hand at the "Top Down Pony Up" hair bar to create complimentary polished ponytails and summer ‘dos.

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Sally Hershberger Professional Hair Care launches new frizz-fighting hair serum

BY Antoinette Alexander

NEW YORK — Sally Hershberger Professional Hair Care is launching in August its new Hyper Hydration Super Argan Serum at Ulta and at select Duane Reade and Ricky’s NYC locations.

This treatment penetrates the hair to deliver instantly smooth and defined frizz-free style without weight or residue, the company stated. This multipurpose serum can be used to fight frizz, smooth hair, protect again sun damage and even as a deep-condition treatment to hydrate dry hair. 

Its active ingredients include argan oil infused with antioxidant-rich amala oil (Indian gooseberry) and rice bran oils. The serum can be used on damp hair as a deep-conditioning treatment to revitalize and rejuvenate hair with frizz-control; as a serum to protect hair while blow-drying; or on dry hair to smooth, define and brighten style.

The suggested retail price is $15.

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