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Hain Celestial announces acquisition

BY Ryan Chavis

LAKE SUCCESS, N.Y. — The Hain Celestial Group, an organic and natural products company, on Monday announced the acquisition of Tilda Limited, a Basmati and specialty rice products company. Tilda brand’s portfolio includes more than 60 dry rice and ready-to-eat products under the names Tilda, Akash Basmati and Abu Shmagh.

"We are very excited by the strategic acquisition of Tilda, which expands our worldwide better-for-you product portfolio into the premium Basmati rice category along with other specialty rice products. We plan to grow the Tilda brand further using our existing solid distribution platform in the United States, Canada and Europe with Basmati and ready-to-heat rice product offerings," said Irwin D. Simon, founder, president and CEO of Hain Celestial. "Additionally, Tilda’s existing, fast-growing markets in the Middle East, North Africa and India provide us with new markets for expansion of our global brands, including Earth’s Best, Ella’s Kitchen, Celestial Seasonings, Terra, Rice Dream and Almond Dream, to name a few."  

Tilda, founded in 1972 by the Thakrar family, has been credited with being the first company to bring Basmati rice to the Western world.

"Tilda is an important part of Hain Celestial’s worldwide expansion to offer organic and natural products to a global consumer base as we continue to strive to ‘Change the Way the World Eats’ with nutritious product offerings," Simon added.  

 

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Mountain Dew expands Kickstart flavor offerings

BY Ryan Chavis

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

"Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," Greg Lyons, VP of marketing at Mountain Dew, said. "Whether it’s an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mountain Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."

Both Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade combine the taste of Mountain Dew with 5% real fruit juice, plus electrolytes, all for just 80 calories per 16-oz. can.

 

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NuVal, eastern Texas public health group partner on wellness initiatives

BY Alaric DeArment

QUINCY, Mass. — A company that ranks the nutritional value of foods sold in supermarkets is working with a public health organization in Texas to promote health and wellness.

NuVal announced Friday a partnership with the Northeast Texas Public Health District, also known as NET Health, which operates the public health district for the governments of Tyler and Smith County, Texas. Under the partnership, NuVal will provide material to NET Health wellness programs, such as a supplemental nutrition service for low-income residents, a program to reduce childhood obesity, a contest in Tyler that encourages participants to lose at least 5% of their body weight and starting this month, a resource team of health professionals acting as consultants to the program this year will provide guidance using NuVal scores.

NuVal currently operates in more than 1,600 supermarkets across the country, including Midwestern supermarket chain Hy-Vee and two supermarket chains in eastern Texas, Brookshire’s and Super 1 Foods.

"We think that NuVal is perfect for what we’re trying to do," NET Health project coordinator Terrence Ates said. "NuVal is an instantaneous learning experience that can be picked up by anyone."

 

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