BEAUTY CARE

H2O+ Beauty nourishes skin with coconut verbena collection

BY Gisselle Gaitan

H2O+ Beauty, a brand that focuses on creating products, that leverage the hydrating power of pure water into its skin care products has unveiled its latest innovation — the coconut verbena collection. The brand was able to create this line by combining simple, natural resources with its advanced skin care technology.

Featuring three products, the line features verbena extract, coconut milk, coconut water and vitamin E to nourish and soften skin. Each of the new innovations also is formulated without parabens, phthalates and mineral oil.

The San Fransico-based company’s new line will consist of a 12.2-fl. oz. coconut verbena body wash that retails for $18, a body butter available in an 8-fl. oz. size that retails for $22 and a body butter travel size that comes in 2-fl. oz. and retails for $5.

Each of the products in H2o+’s new line contain a crisp, citrusy verbena scent, reminiscent of that of a tropical destination, the company said. Consumers can purchase the coconut verbena collection on the company’s website or on Ulta Beauty’s e-commerce website.

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Rebels Refinery
BEAUTY CARE

Rebels Refinery joins Target’s men’s grooming lineup

BY David Salazar

The latest addition to Target’s men’s grooming section is looking to make personal care appealing to a notoriously no-frills demographic. Rebels Refinery, started by three friends, combines natural ingredients with a sleek package design, and is now available in Target stores and online.

The nine-SKU line of products spans the category from lip balm to shampoo, beard oil and under-eye moisturizer. Rebels Refinery products contain such ingredients as vitamin E, green tea and Canadian raspberry seed oil, as well as peptides and botanicals — including aloe and sunflower seed extract.

The Rebels Refinery line includes:

  • Rehab Roller under-eye moisturizer, which contains a blend of botanicals an caffeine that the company said reduces puffiness and dark circles ($9.99);
  • Rebels Hair Styling Paste, which offers a matte finish ($16.99);
  • Dirty Boy bamboo face and body wipes, biodegradable wipes that contain natural anti-fungal ingredients ($5.99);
  • 2-in-1 body wash and shampoo, which has botanicals that can rejuvenate and soften skin ($6.99);
  • Moisturizing beard and pre-shave oil, which has anti-dandruff ingredients that the company said are also designed to promote hair growth and soften hair ($13.99);
  • Anti-wrinkle moisturizer, which is designed to reduce the look of fine lines and wrinkles with such ingredients as green tea and Canadian raspberry seed oil ($8.99);
  • Advanced Clear Skin face wash, a sulfate-free cleanser for all skin types that uses vitamin E to revitalize the skin and such botanicals as jasmine, aloe and orange peel oil to balance skin tone, texture and oil production ($8.99);
  • Capital Vices skull lip balm, a unisex product that uses coconut and sweet almond oils to nourish and protect lips — all in a skull-shaped container embossed on the bottom with a “Hamlet” quote from the titular character, “be all my sins remember’d” ($9.99 for a three-pack); and
  • Wealth of Man organic oil bar soap, which uses organic coconut and palm oils, as well as soy protein to rejuvenate and cleanse. The company said that each bar is hand-wrapped, strung and sealed with wax in Toronto in batches of 500 ($4.99).

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BEAUTY CARE

Cosmoprof North America recognized by trade show media groups

BY Gisselle Gaitan

On the heels of Cosmoprof North America, an internal B2B beauty trade show, hosting a preview of emerging beauty trends from around the globe, the company has announced that it has been recognized by two trade show media groups — the Trade Show News Network and Trade Show Executive.

The TSNN placed the company in the 68th spot on its list of Top Trade Shows for 2017. Cosmoprof North America also qualified to be chosen as one of TSNN’s Top 25 fastest-growing trade shows in attendance and net square footage.

Cosmoprof also won the TSE’s Fastest 50 awards trade shows, which is based on the highest percentage of growth in the net square, number of exhibiting companies and number of attendee’s categories.

The 2017 Cosmoprof North America show held at the Mandalay Bay Convention Center in Las Vegas from July 9 to July 11, delivered 36,787 attendees — which is 9% up from the previous year — and 1,278 exhibitors from different countries, also up an additional 9% from 2016. The show floor space covered 293,306 sq. ft. of space, with an increase of 4% from the year before.

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