H-E-B tops 2015 Temkin Trust Ratings
- Only 6% of firms earned "excellent" ratings (above 70%) and 28% earned "good" ratings (60% to 70%);
- With average 2015 Temkin Trust Ratings of 67%, supermarket chains earned the highest level of trust. Three other industries earned "good" ratings: insurance carriers, retailers and parcel delivery services;
- TV service providers (32%) and Internet service providers (34%) earned average scores in the "very poor" range, while wireless carriers (44%), health plans (46%) and utilities (49%) earned average scores in the "poor" range; and
- Three companies earned Ratings that were 21 points above their industry averages: USAA (credit cards), credit unions (banks) and TriCare (health plans). Seven other companies are more than 15 points above their industry averages: USAA (banks), Georgia Power (utilities), JetBlue (airlines), Optimum (Internet service), Kaiser Permanente (health plans), USAA (insurance), and Chick-fil-A (fast foods).
Haggen opens in California, names expansion team
BELLINGHAM, Wash. — As burgeoning food retailer Haggen charts a path of expansion across the West Coast, the company is also making some key executive moves to support its growth in the Southwest.
The grocery chain Haggen named the first five senior members of its Pacific Southwest leadership team this week:
“Each of our leaders has extensive experience in the grocery business as well as professional and personal connections to the Southern California marketplace,” said Bill Shaner, Haggen CEO Pacific Southwest. “You couldn’t ask for a stronger group to lead our historic rollout of 100 stores in 100 days.”
Haggen is in the process of converting 100 former Albertsons and Safeway stores in Southern California, Arizona and Nevada to its own brand, with five conversions in the San Diego area and six stores scheduled for this month. These stores are the first of 83 California stores Haggen plans to acquire and convert to the Haggen brand in the first half of 2015. Once the acquisition is completed, the Oregon-based grocery chain will expand from 18 stores with 16 pharmacies to 164 stores with 106 pharmacies.
Study: Multicultural consumers grow in importance
NEW YORK — Multicultural consumers are growing in importance as the United States increasingly becomes a multicultural country. According to an upcoming study from Nielsen, “The Multicultural Edge: Rising Super Consumers,” multicultural consumers today are leaders in technology adoption.
These heavy consumers over-index against non-multiculturals on smartphone usage (82% compared to 70%), mobile app duration (index of 130) and number of apps used (index of 142). Individual social media apps were tracked for the report and these multicultural heavy consumers over-indexed non-multiculturals on Facebook (index of 128), Twitter (index of 149) and Instagram (index of 231).
By 2030 all of the nation's population growth will come from multicultural consumers, as 2012 was the first year that non-multicultural mortality exceeded births. Most importantly, the compound effect of relative youth and longer life expectancy translates into extended effective years of buying power for Hispanics (56.5), Asian-Americans (52.3) and African-Americans (42.3), compared to non-Hispanic whites (36.7).
For marketers and advertisers, the many additional years of effective buying power represented by multicultural consumers translates into a better long-term ROI on their marketing and advertising dollars and a chance to align their brand with a fast-expanding pool of empowered tech-savvy shoppers.