CENTER STORE

H-E-B launches shelf labeling system and health newsletters to help Texans make healthier food choices

BY Michael Johnsen

SAN ANTONIO — H-E-B on Thursday announced that it is introducing more ways to help customers eat and live healthier in 2013, including the introduction of a nutrition labeling system and a weekly newsletter filled with healthy tips, recipes and coupons.

“We know our customers want to make healthier choices for themselves and their families, but we also know they are busy and that ease and affordability are big concerns,” stated Kate Rogers, VP communication and engagement. “We want to make it as easy as possible for customers to learn about healthy habits, encourage them to try new things and to start cooking at home more often. I think people will be pleasantly surprised by the taste of these recipes our dietitians have created.”

The initiatives are part of Healthy at H-E-B, a comprehensive, long-term commitment to improve the health of Texans and provide them with fresh, healthy food that is affordable and easy to prepare.

This week, customers will begin to spot icons on the shelf for a wide variety of products that call out seven common nutrition attributes that can help customers make better choices — fiber source, gluten free, organic, heart healthy, sugar free, low saturated fat and low sodium. Other in-store signage will help Customers learn more about healthy products by answering questions such as, “What is a super food?” or “What is omega-3?”

While in stores, customers can pick up a copy of “Good News,” a weekly, health-focused newsletter that features helpful fitness and nutrition topics, as well as six recipes developed by H-E-B’s team of registered dietitians complete with a shopping list and coupons. 

H-E-B will introduce its health initiatives to customers with a “Total Store Event” from Jan. 2 through 15 that will feature cooking and fitness demonstrations as well as free health screenings during H-E-B’s Second Saturday event on January 12 from 9 a.m. – 2 p.m.

H-E-B first launched Healthy at H-E-B for its Partners (employees) in 2004, and in 2012 expanded the initiative to customers in an effort to address Texas’ growing health and obesity crisis. The initiative includes special offers on healthy food, fitness groups, events and competitions organized around the three critical pillars of health—food, body and life.

“As a society we have forgotten that we have a responsibility to take care of our bodies, not only for our own health and quality of life, but also for the people who care about us,” commented Craig Boyan, H-E-B president and COO. “Not only does poor health and obesity impact employers and the economy at large, it also affects individual happiness, family finances, and perhaps most importantly, the well-being of our children.”

Over the last year, H-E-B succeeded in engaging tens of thousands of Partners and customers in various fitness and nutrition activities and contests. In 2013, H-E-B will continue programs such as free health screenings on Second Saturdays, the community Slim Down Showdown, and challenges such as, Ready, Set, Cook!, Ready, Set, Move! and the Healthy at H-E-B Community Challenge.

H-E-B will also continue to sponsor and encourage participation in community fitness events.

These educational themes will be featured in “Good News” articles, dietitian shopping tours and virtual tours available online at heb.com/healthy.

Find us on Facebook for more information on drug store news, insights and products.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Whole Foods Market releases exclusive plant-based product line

BY Jason Owen

AUSTIN, Texas — To meet growing consumer demand for healthier choices, Whole Foods Market is introducing Engine 2 Plant-Strong products, a new line of plant-based, minimally processed snacks, breakfast items and pantry staples. Developed in collaboration with Rip Esselstyn, author and founder of The Engine 2 Diet, the products will be available exclusively at Whole Foods Market stores nationwide beginning January 2013.

"Rip has inspired thousands of Whole Foods Market shoppers and team members to make smarter food choices as a partner in our healthy eating program," said Errol Schweizer, global grocery coordinator at Whole Foods Market. "Engine 2 products taste great and are a healthy option for popular snacks and pantry staples."

The products also adhere to The Engine 2 Diet guidelines, which means they are lower in fat, contain minimal to no added sugar, never contain animal products or added oils and aim for a one-to-one sodium-to-calories ratio per serving. These deliciously healthful products include:

Rip’s Big Bowl – A whole grain- and omega-3-packed cereal available in three flavors including Original, Banana Walnut and Triple Berry.

Hummus – Available in Roasted Garlic, Roasted Red Pepper and Jalapeno Cilantro flavors, these "Plant-Strong" spreads don’t contain added oil and are lower in calories, total fat and sodium.

Unsweetened Almond Milk – Vanilla or Original, these non-dairy milks are fortified with vitamin B12 and boast rich, toasted almond flavor.

Organic Crispbreads – Available in Plain and Seeded varieties, these crunchy snacks contain no added sugar, oil or whey and have been Non-GMO Project verified.

Cantina-Style Salsa – Roma tomatoes and fire-roasted peppers combine for fresh, flavorful salsa without the high sodium content.

Organic Whole Grain Tortillas – Sprouted Ancient Grains or Gluten-Free Brown Rice, both with no added oil.

"It is a dream come true to see the Engine 2 Plant-Strong food line come to fruition," Esselstyn said. "I know these products will make it easier for people to eat healthy and live plant-strong!"

Esselstyn and Whole Foods Market chefs also collaborated to create a series of Engine 2 Plant-Strong recipes, including Hummus Veggie Pizza, Baked Penne with Spicy Rose Sauce and Rip’s Chocolate Treats.

keyboard_arrow_downCOMMENTS

Leave a Reply

J.Brake says:
Jul-22-2013 05:50 am

Now-a-days more number of people are demanding healthier foods in comparison to the others foods as these foods helps in building health of a person and with the help of this there are many people those who like to eat and these whole foods is introducing new engine 2 plant food which will deliver new plant food products. These plant food products are helpful as these foods contain low fat than the other products. organic plant foods

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Hillshire plans aggressive frozen breakfast expansion

BY Jason Owen

CHICAGO — Hillshire Brands will introduce new products in the frozen breakfast category over the next few years in an effort for the company to become the most innovative meat-centric food company throughout North America.

According to the Chicago Tribune, Hillshire, backed by an enhanced marketing and advertising campaign, will offer new easy-to-heat breakfast bowls, quesadillas, burritos and egg sandwiches.

"Historically, a lot of our energy in [the] R&D team and the supply chain team was focused on taking costs out of our products," said Hillshire Brand’s CEO, Sean Connolly. "Now we’ve got a healthy balance between innovation and growth as well as the need to always be efficient in our operations."

The company set a goal of its new products to comprise 13% to 15% of sales by 2015. Their current marketing, advertising and promotions budget will leap from the current 3.5% to 5% within that same timeframe.

Hillshire Brands, formerly Sara Lee, offers a wide variety of goods through their many brands: Jimmy Dean, Hillshire Farm, Ball Park, Aidells, Gallo Salame and State Fair, and is a U.S.-based company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?