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Gurwitch Products names VP global communications

BY Antoinette Alexander

NEW YORK — Gurwitch Products, the prestige cosmetics company whose portfolio includes Laura Mercier and RéVive brands, has announced the appointment of Kim Waite as VP global communications.
 
Waite will manage all aspects of communications for the Laura Mercier and RéVive brands, supporting product launches, special events, celebrity initiatives, alliances and corporate responsibility initiatives. She will manage all of Gurwitch’s domestic and global PR agencies. Waite will report to Gurwitch chief marketing officer Ellen Greenwald.
 
Previously, Waite was head of global public relations for the mark division of Avon, where she led the public relations strategy for mark and managed m.powerment by mark, brand ambassadors, industry experts and overall relationships. Prior to that, Waite served as director of global communications for Stila Cosmetics and public relations Director at Shu Uemura Cosmetics.

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Red Carpet Manicure brings professional salon experience to the masses

BY Antoinette Alexander

NEW YORK — Red Carpet Manicure is bringing the professional salon experience to the mass market with its new at-home LED gel polish manicure and pedicure system.

Launching nationwide at Ulta in early September, Red Carpet Manicure officially unveiled the innovative gel nail polish system to beauty editors at a press event Wednesday in New York.

A full system costs $57.94 or just $2.90 each for 20 at-home applications compared with an average of $40 for each professional application in a salon.

The brand launch includes:

Step 1: Prep

  • Prep Max adhesion sanitizer ($3.99)

Step 2: Care and color

  • Structure base coat gel ($9.99);

  • LED gelpolish (available in 36 shades for $9.99 each); and

  • Brilliance seal and shine top coat ($9.99),

Step 3: Finish

  • Revitalize nourishing cuticle oil ($3.99); and

  • Purify pre and post application cleanser ($3.99).

Step 4: Removal

  • Erase gel nail polish remover ($3.99)

The system also includes an exclusive portable LED light ($19.99) or a Pro:45 LED light ($49.99) that cures the gel polish in seconds for weeks of wear.

Beauty mavens also can get started with a starter kit featuring the professional light ($79.99) or a starter kit with the portable light ($59.99). There’s also an accessories kit (cuticle pusher, buffer tabs, emery board and orangewood stick) for $3.99.

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Walt Disney Studios announces Blu-ray, DVD releases

BY Allison Cerra

NEW YORK — Walt Disney Studios is slated to release three films on Blu-ray and the latest seasons of "Grey’s Anatomy" and "Private Practice" on DVD.

"The Tempest," "O Brother, Where Art Thou?" and the "Count of Monte Cristo" each will be released as a single-disc Blu-ray. "The Tempest" will carry a suggested retail price of $39.99, while "O Brother, Where Art Thou?" and the "Count of Monte Cristo" will carry a suggested retail price of $26.50.

Meanwhile, the seventh season of "Grey’s Anatomy" and fourth season of "Private Practice" will be released as a 5-disc DVD set and 3-disc DVD set, respectively. The "Grey’s Anatomy" set, which carries a suggested retail price of $45.99, includes all 22 episodes in the medical drama’s seventh season, which features an exclusive extended version of the one-of-a-kind "Music Event" episode, plus "The Making of the Music Event" created especially for the DVD. The fourth season of "Private Practice," which carries a suggested retail price of $29.99, includes the critically acclaimed episode, "Whatever Happened to Charlotte King?," as well as never-before-seen bonus features.

The Blu-ray films and DVD sets will make their debut Sept. 13.

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