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Guayaki introduces Yerba Mate sparkling beverages

BY Allison Cerra

CHICAGO — Guayaki is expanding its Yerba Mate portfolio with a new sparkling beverage line.

Guayaki Sparkling Yerba Mate beverages, available in cola-flavored classic gold, cranberry pomegranate and grapefruit ginger flavors, are sold in 12-oz. Rexam Sleek cans. Yerba Mate is a caffeine alternative that provides "strength of coffee, the health benefits of tea and the euphoria of chocolate" and also is organic and Fair Trade certified, the company said. The Yerba Mate portfolio currently includes such products tea bags, bottled tea and energy shots.

"Our new sparkling beverages will give even more people the opportunity to experience the distinctive benefits of Yerba Mate," Guayaki co-founder and VP marketing David Karr said. "This is an important step in our ongoing effort to make Yerba Mate more accessible to a mainstream audience."

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Lifeway Foods boosts retail distribution

BY Allison Cerra

MORTON GROVE, Ill. — Lifeway Foods is expanding the distribution of its kefir line in Target stores, as well as adding new Lifeway products to Target’s dairy cases.

The company said the available of Lifeway Kefir items in Target will increase from 170 to 453 locations, with the addition of three flavors of 8-oz. Lifeway Kefir four-packs to Target’s offerings. Specifically, the distribution expansion covers multiple flavors and sizes of Lifeway Kefir and Lifeway ProBugs, children’s line of organic Kefir with a no-spill pouch and kid-friendly flavors.

"The broader availability of Lifeway Kefir at this major retailer speaks to its growing popularity among consumers and the recognition of the need to offer healthy alternatives to the high-fat, high-calorie foods that fill grocery shelves today," Lifeway president and CEO Julie Smolyansky said. "This is a strong indication that distribution of our kefir products will continue to expand to new and existing customers, and contribute to significant increases in our long-term sales growth."

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Charmin launches restroom app for on-the-go consumers

BY Allison Cerra

CINCINNATI — Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

Charmin said its SitOrSquat: Restroom Finder app — available for iPhone, iPod Touch and Android devices — helps take the guesswork out of finding a clean public restroom, including those equipped with specific features, such as changing tables and handicap access, and now features a simplified rating system, an easier way to log in and share with others and a Spanish-language version. The original app, which was called SitOrSquat: Bathroom Finder, launched in 2008. A total of 119,000 restrooms are included on the new app, P&G said.

“Charmin doesn’t just help at home, but also when people are out and about and need it most. SitOrSquat helps families find clean and comfortable bathrooms wherever they go. Why should anyone have to settle for anything less?” said Laura Dressman, P&G external relations manager for the company’s family care team.

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