GSKCH resumes production of Nicorette mini Lozenge
BY Ryan Chavis
PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare on Monday announced that 2- and 4-mg Nicorette mini Lozenge is now available at most retail location in the United States following a shortage in supply.
In early February 2014, the company issued a voluntary recall on all nicotine lozenges produced at a site in Aiken, S.C. after manufacture ring issues affected some batches. In some instances, the lozenges were larger or smaller than GSKCH’s manufacturing standards. After correcting the issues and improving quality measures, production of the product has resumed, the company said.
"The safety and well-being of our consumers is our number one priority and we did not compromise on the somewhat lengthy corrective actions that needed to be taken," said Sue Kelsey, GlaxoSmithKline Consumer Healthcare Marketing Director, Wellness & Skin Health Brands. "We understand what a life-changing event stopping smoking can be and, at the same time, how incredibly difficult it can be to get there. For those looking for help, we hope that the return to market of Nicorette mini Lozenge and our online information can help to provide the tools and inspiration to get smokers towards their goals."
Nicorette mini Lozenge is a stop-smoking lozenge that, according to GSKHC, can double a smoker’s chances of kicking the habit. The lozenge comes in a pocket-size vial so smokers can it readily available to deal with craving and withdrawal symptoms. Other GSKCH nicotine replacement therapy products include Nicorette gum and NicoDerm CQ.
‘Walgreens + Vitamin Angels: Meet the Moms’ released on YouTube
DEERFIELD, Ill. — Walgreens on Wednesday posted its latest video touting its relationship with Vitamin Angels titled, "Walgreens + Vitamin Angels: Meet the Moms."
"When your baby's born, the first thing you're going to do is you're going to tap that baby's fingers and you're going to tap that baby's toes, and you're going to look at that baby's face and say, 'Just be healthy.' That's going to be your wish," said Howard Schiffer, Vitamin Angels founder, in opening the video. The almost 2-minute long video features interviews with Walgreens pharmacists and moms who have benefited from Vitamin Angels.
Last summer, Walgreens extended its Vitamin Angeles partnership through 2017. Walgreens and its vitamin brand partners will donate 1% of retail sales from vitamin purchases of participating brands to Vitamin Angels.
Walgreens and Vitamin Angels have generated enough funds to help more than 37.5 million children to date. By 2017, the two organizations aim to reach 100 million children and mothers in over 40 countries worldwide.
Scratch and sniff Mentholatum Nighttime Vaporizing Rub to reach retail this fall
ORCHARD PARK, N.Y. — The Mentholatum Co. on Thursday announced the launch of Mentholatum Nighttime Vaporizing Rub, a chest rub specially formulated for nighttime use.
Mentholatum Nighttime Vaporizing Rub will be available at retailers this fall, just in time for the height of the cough and cold season. The suggested retail price is $6.99, and during its launch a $1 coupon will be included on each box, along with a Scratch and Sniff sticker, allowing consumers to experience the scent before purchase.
“We listened to consumers to better understand how they used chest rubs and what their needs and preferences are,” stated Angela Ho, Mentholatum US marketing director for heritage and pain relief products. “Not surprisingly, we found they use a chest rub because it is effective at relieving coughs. But we also found that consumers would use chest rub more often if we can improve the scent. Parents will find their children more willing to allow them to apply a chest rub with a more pleasant scent.”
Mentholatum Nighttime Vaporizing Rub will join Mentholatum Original Ointment and Mentholatum Cherry Vaporizing Rub for Kids to complement the Mentholatum product suite. “We are very excited to offer this to consumers,” said Jean Legros, VP of marketing and sales of Mentholatum US company. “This is our 125th year in business helping provide a healthier life for American families. We take our relationship with our customers very seriously — we will continue to innovate and bring them products that meet their needs.”
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