GSK names Wynonna Judd spokeswoman for Alli
PARSIPPANY, N.J. GlaxoSmithKline Consumer Healthcare on Wednesday announced the signing of Wynonna Judd as the face of the over-the-counter weight loss aid.
“Alli has allowed me a sense of well-being,” Judd stated. “I’ve passed up a lot of products, but with alli I have choices over what I can eat and flexibility; it fits into my schedule. The fact that it is FDA-approved really struck a chord with me because that means it has been thoroughly tested and is safe,” she said.
Judd will appear in a national television advertising campaign scheduled to hit airwaves the week of Jan. 5, followed by a series of print advertisements rolling out later this month. Shot in Nashville, Tenn., the TV spot shows Judd sharing her story of finding ways to be healthier through the alli program, and the difference it has made in her life. Throughout the year, Judd will also participate in consumer-driven promotions, including giveaways and contests to celebrate a commitment to healthy living with alli users.
“We are thrilled to have Wynonna Judd join our team as the face of the alli brand,” stated Rachel Ferdinando, vice president-marketing, weight control, GlaxoSmithKline Consumer Healthcare. “[Judd] represents what so many Americans face on a daily basis—a woman who is challenged to find the balance of living life in the healthiest way possible.”
Judd will release her seventh studio album, Sing, Feb. 3 on Curb Records.
American Idol judge teams with AHA to promote diabetes awareness
PHILADELPHIA Music industry veteran and TV personality Randy Jackson (American Idol) will be teaming up with the American Heart Association for a second year to help people living with Type 2 diabetes understand the importance of properly managing their disease, and to encourage them to enroll in The Heart of Diabetes campaign on Jan. 8, the American Heart Association announced Tuesday.
Jackson, who lives with type 2 diabetes, is coming to Philadelphia to urge adults in the city with diabetes to get regular physical activity, make healthy food choices and work with their healthcare providers to develop a comprehensive treatment plan.
In addition, local chef Delilah Winder will host a free cooking demonstration to show how lifestyle changes, such as eating a healthy, well-balanced diet, can help individuals improve their management of Type 2 diabetes.
NACDS challenges report on DME rules
ALEXANDRIA, Va. Hitting back against what it argues is inadequate or biased coverage of a health care issue of concern to its members, the National Association of Chain Drug Stores today took the Wall Street Journal to task for a report on federal regulations for providers of durable medical equipment and supplies for Medicare beneficiaries.
The organization swung into action via its NACDS Rapid Response program in response to a recent Wall Street Journal Health Blog post. The posted article, NACDS president and chief executive Steven Anderson asserted today, correctly cited the need to combat Medicare fraud but ignored the harmful impact the new DME regulations would have on pharmacies.
Through the Department of Health & Human Services, the Bush Administration pushed through new rules established by the Centers for Medicare & Medicaid Services, for the sale of DME in retail outlets. Under the new regulations, retailers wishing to participate in the market for durable medical equipment will be required to gain accreditation to sell home health and other health supplies, and to bid in competition with other DME providers to obtain contracts to sell those products. The so-called Competitive Acquisition Program was originally launched in 10 markets as a demonstration project, with delayed plans for a phased national rollout.
NACDS and other pharmacy groups were instrumental in securing that delay through legislation to postpone and reform Medicare’s competitive bidding program for DME. The group reports it is now “engaged with Congress and CMS to ensure that policies intended to safeguard the Medicare program are implemented in a manner that minimizes disruption of care.”
Responding to the WSJ article, Anderson called attention to the importance of preserving patient access to medical equipment and supplies, such as diabetes testing products. The accreditation requirement and the recently issued rule requiring that pharmacy retailers be bonded to retain Medicare enrollment, said Anderson, “are unnecessary regulations imposed on state-licensed pharmacies that could limit patients’ ability to manage their diseases.
“While it is important to stop fraudulent claims and fly-by-night operations, CMS’ new regulations will make it much harder—even prohibitive—for legitimate suppliers to provide DME for patients,” added NACDS’ top executive. “Pharmacies play a crucial role in the management of diabetes and are an essential provider of diabetic supplies and Medicare Part B medications. These regulations will threaten patients’ access to the crucial supplies and equipment to manage their diseases effectively.”