HEALTH

GSK, Mia Hamm to adults: ‘Give your health a shot’

BY Allison Cerra

PHILADELPHIA GlaxoSmithKline has tapped soccer star Mia Hamm for its public health campaign to emphasize the need for adults to make vaccinations part of their overall health-and-wellness goals.

GSK’s Give Your Health a Shot campaign underscores the need for adults to receive vaccinations as a preventative measure to protect their health. The campaign announcement followed the pertussis (whooping cough) outbreak that has affected California.

The Centers for Disease Control and Prevention recommends that adults receive vaccines for hepatitis A, hepatitis B, influenza, human papillomavirus (HPV), pneumonia, meningitis and shingles.

"By working out and eating well, I thought I had checked the boxes for a healthy life. Now I know that vaccines are also important defensive tools to help protect adults from serious diseases," Mia Hamm said. "The recent outbreaks of whooping cough in my home state of California and around the country are a wake-up call for all of us to do our part to help protect ourselves, our families and our community. Check in with your healthcare provider to make sure you are up to date on all of the vaccinations recommended for you."

Click here for more information.

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Rite Aid highlights patients’ favorite pharmacists with annual contest

BY Allison Cerra

CAMP HILL, Pa. Rite Aid is asking patients to vote for their favorite pharmacist during the month of October, which is American Pharmacists Month.

Through Oct. 31, Rite Aid patients are encouraged to vote for their favorite pharmacist on RiteAid.com or in any Rite Aid store, an annual contest now in its seventh year. One patient and one pharmacist will each receive $2,500 in Rite Aid gift cards through a random drawing.

“American Pharmacists Month is the perfect time to honor Rite Aid pharmacists for all they do to keep their patients and communities healthy,” said Robert Thompson, Rite Aid EVP pharmacy. “Our pharmacists provide outstanding patient care every day, whether they’re counseling patients on medications, administering immunizations or helping them manage a new or difficult disease. Our Favorite Pharmacist program is a great way for our company and patients to thank them for their hard work and dedication throughout the year.”

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KeyVive seeks to improve medication adherence with SMS system

BY Allison Cerra

PARK CITY, Utah A healthcare technology company that uses social media and self-management tools to help people with chronic illnesses is launching a mobile health technology designed to improve adherence.

KeyVive said that its Simplatype mHealth technology, a new SMS system, utilizes proprietary technology with existing cell phone carriers to provide an effective way for practitioners and patients to communicate, store conversations and integrate with electronic records, the company said.

“Our company’s mission is to provide the best healthcare opportunities to professionals in the industry, allowing people to succeed in managing their disease, saving time and money,” said David Greenholtz, president and co-founder of KeyVive. “Pilot groups are currently being implemented, and we are very excited to see how individuals will use their phones to improve their outcomes.”

For more information, visit KeyVive.com.

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