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GSK launches the “alli Experience” mall tour

BY DSN STAFF

PITTSBURGH Alli’s hitting the road.

GlaxoSmithKline Consumer Healthcare on Friday launched its “alli Experience” mall tour, an educational exhibit that will make stops in 12 major U.S. cities to help educate overweight adults on healthy weight loss strategies as well as introduce them to the alli program.

“Based on consumers’ positive feedback of the ‘alli Experience,’ the initial installation in New York City earlier this year where over 10,000 people visited in 19 days, we have decided to continue the momentum and take that unique experience to others across the U.S.” stated Steven Burton, vice president, weight control, GlaxoSmithKline Consumer Healthcare. “We want to make sure as many people as possible have a chance to experience this unique educational exhibit which will provide them with extremely useful information on the alli program so they can make a fully-informed decision whether they are ready to commit to trying alli.” The multi-media exhibit, divided into 3 zones, encourages visitors to embrace a more realistic approach to diet and exercise for improved health:

  • Zone 1 (“You”): In this area visitors can learn about empowerment and how to take the first step towards weight loss.
  • Zone 2 (“Food”): Visitors are then greeted by a registered dietician who can provide tips for healthy eating and strategies for safe weight loss.
  • Zone 3 (“alli”): In the final zone consumers learn more about the product through a number of interactive stations. This area helps visitors find out if they are ready for a true weight loss commitment or still hoping for a quick fix. They can ask a pharmacist questions about taking alli while on other medications. They can also learn how alli can help them lose 50 percent more weight than dieting alone.

The “alli Experience” mall tour will take place from Sept. 21 through Nov. 18, stopping in malls in Atlanta (North Point Mall), Chicago (Northbrook Court), Dallas (Stonebriar Centre), Detroit (Lakeside Mall), Houston (Houston Galleria), Los Angeles (Glendale Galleria), Minneapolis (Mall of America), Garden City, N.Y. (Roosevelt Field), Philadelphia (King of Prussia Mall), St. Louis (Saint Louis Galleria), San Jose, Calif. (Valley Fair) and Washington (Tysons Galleria). The “alli Experience” exhibit is free of charge and will be open daily (12:00pm to 7:00pm Monday through Saturday; 11:00am to 6:00pm on Sunday). Teenagers and children unaccompanied by an adult will not be allowed entrance into the exhibit.

Launched in June 2007, alli (orlistat 60 mg) is the only FDA-approved weight-loss product available to overweight adults without a prescription. It is the first clinically-proven over-the-counter weight loss product to be combined with a comprehensive support program (www.myalli.com). The “alli Experience” tour will speak to current alli users, consumers considering the product and those who tried the program and decided they

Consumers visiting the alli Experience will take away educational information and tools such as brochures, recipes and meal planners to help support the alli program. Those who cannot attend the exhibit can experience it online by visiting www.myalli.com/tour.

Alli is currently available in pharmacies and mass retailers nationwide. For more information about alli and the alli program, go to www.myalli.com. Information on alli and the alli program are also available in Spanish at www.mialli.com.

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Shoppers Drug Mart kicks off Tree of Life fundraising campaign

BY Michael Johnsen

EDMONTON, Canada Shoppers Drug Mart on Thursday kicked off its sixth annual Tree of Life fundraising campaign for community health charities and a special Tree of Life apple-scented body lotion.

The campaign, which runs from Sept. 22 through Oct. 19, encourages customers to purchase and personalize their own paper “leaf” for a loonie (the nickname Canadians gave its gold-colored, bronze-plated, one-dollar coin), “maple leaf” for $5 or an “apple” for $50. Each “leaf” is then attached to a “tree” branch in a Shoppers Drug Mart store to help raise money.

“The Tree of Life campaign is the cornerstone of our community investment program,” stated Lisa Gibbs, manager, community investment, Shoppers Drug Mart. “Through this program, our customers, employees and pharmacist/owners across the country partner with local charities and give back to the communities in which they work and live.”

Proceeds from fruit and foliage, along with sales of the body lotion, will be split with 75 percent going to local community-based healthcare organizations and 25 percent going to national healthcare charities supporting treatment, awareness, education and research initiatives.

Since 2002, Shoppers Drug Mart has raised more than $7 million for over 250 Canadian healthcare charities such as Heart & Stroke Foundation, Ovarian Cancer Canada, Canadian Psychiatric Research Foundation and Prostate Cancer Research Foundation, among others through its Tree of Life campaign, held each autumn.

This year, as an additional incentive, Shoppers Drug Mart Optimum cardholders have a chance to win a grand prize of one million Optimum points when they purchase a leaf, a maple leaf or an apple. The apple-scented body lotion retails for $1.99.

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Hy-Vee and Dahl’s expand in-store clinic locations, hours in Des Moines

BY Drew Buono

DES MOINES, Iowa Hy-Vee and Dahl’s stores in the Des Moines area are now offering walk-in clinics to their customers, according to the Des Moines Register.

Curaquick Clinics are now open at four Hy-Vee stores in Des Moines, West Des Moines and Ankeny, said Russ Frazier, chief operating officer of the Sioux City-based Curaquick. Curaquick is working with Iowa Health-Des Moines and the Iowa Clinic to provide the in-store services.

“It does seem that on a national level that health care is responding to the consumer-driven society that we’re living in,” Frazier said.

Nurse practitioners staff the Quick Care Clinics, at which patients can be treated for such problems as strep throat and ear and urinary tract infections, which can be diagnosed through observation or simple lab tests.

Patient demand prompted Mercy’s Quick Care Clinics, located in three Dahl’s Foods stores, to expand their weekday hours and add Saturday hours. Beginning this week, the new hours are Monday through Friday, 8:30 a.m. to 6 p.m., and Saturday, 9 a.m. to 1 p.m.

“We’ve always wanted more hours available to patients, and we were waiting until business started up,” said Kent Carr, chief executive officer of Mercy Clinics.

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