HEALTH

GSK keeps TUMS top of mind with new #TUMSworthy tour

BY Michael Johnsen

PARSIPPANY, N.J. – GlaxoSmithKline on Tuesday created the TUMS Barbecue Pit campaign, featuring a BBQ Pitmaster Challenge and Pitmaster Expert Profile, as well as a BBQ Personality Quiz, Photo Slideshow and BBQ Adventure Map on its Facebook page
 
"Food lovers don't let heartburn get in the way of their favorite foods. They know that really, really good food is frankly 'TUMS-worthy,' or food so good it's worth the heartburn that might follow," stated James Masterson, senior brand manager for TUMS brand. "When their favorite foods fight back, people have long turned to TUMS antacid to go to work in seconds and provide fast heartburn relief."
 
The BBQ Pitmaster Challenge, developed by TUMS in partnership with Mike and Christine Peters, the Kansas City Barbeque Society's spokespeople, is an opportunity for food lovers to test their BBQ knowledge. One lucky grand prize winner will receive a state of the art, Extra Large Big Green Egg cooker. Ten second prize winners will be awarded 6-month memberships to the BBQ Sauce of the Month Club.
 
Additionally, TUMS is a sponsor of the Great American Cookout presented by the Kansas City Barbeque Society, helping to bring grilling demonstrations and samples to the biggest barbeque contests and food festivals in the country.
 
Beginning this July 4th weekend, the TUMS brand's iconic food characters, Taco and Meatball, will embark on the TUMSworthy Tour, a national search for "really good food." At select stops of the Great American Cookout, Taco and Meatball will join festival goers to taste-test food, interview grill masters, and award 500 blue ribbons to foods that are deemed #TUMSworthy. The road trip, which will lead Taco and Meatball to stops, including Naperville Ribfest and Best in the West Nugget Rib Cook-off, will fuel social and digital content.  Video shorts and a TUMS Tumblr page will aggregate content that celebrates American barbecue and other #TUMSworthy foods.
 
 
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FitLife launches new men’s health supplement through GNC

BY Michael Johnsen

OMAHA, Neb. – FitLife Brands on Monday will introduce its first Metis Nutrition product – JXT5 – through GNC. 
 
“We are excited about the launch of Metis Nutrition, which will be available initially in approximately 2,400 GNC corporate stores and 400 franchise stores beginning this summer," stated John Wilson, CEO FitLife Brands. "This marks a major milestone in the development and growth of FitLife Brands by adding a new brand and significantly expanding distribution within GNC’s store footprint,” he said. “We remain committed to our strategy of building a portfolio of authentic and best-in-class nutritional supplement brands that have a strong value proposition for consumers as well as our distribution partners. This strategy has led to continued strong sell-through at retail.”
 
JXT5 offers five ingredients formulated to support a healthy increase in testosterone, joint health and mobility, libido, prostate health and vision, the company stated. 
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Cosmederm Bioscience fills out itch-relief line with new offerings

BY Michael Johnsen

SAN DIEGO – Cosmederm Bioscience on Monday expanded its itch-relief product line, TriCalm, with the new TriCalm Clinical Repair Cream and TriCalm Extra Strength Spray. 
 
"Because no itch is exactly the same, itch sufferers can't be easily categorized," said Sean Edwards, CEO and president, Cosmederm Bioscience. "Through our research, we recognized a need to provide a broader selection of products for those who suffer from itch, ranging from an acute bug bite to chronic skin conditions. Our Clinical Repair Cream and Extra Strength Spray offer two new steroid-free solutions that provide effective relief, further advancing our company's mission to solve itch with innovative science."
 
Clinical Repair Cream is ideal for those suffering from dry, itchy skin, while Extra Strength Spray is formulated for use on contagious or hard-to-reach areas, such as rashes from poison oak or ivy. 
 
Like the original offering Hydrogel, the new TriCalm Clinical Repair Cream and TriCalm Extra Strength Spray have been awarded the National Eczema Association Seal of Acceptance, recognizing them as products appropriate for the care of itch related to sensitive skin or eczema, a condition that affects roughly thirty million Americans.
 
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