HEALTH

GSK introduces TUMS QuikPak

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline earlier this month launched its latest TUMS heartburn-relief product—the TUMS QuikPak, an antacid formulated as a convenient instant-dissolve powder.

“We saw a consumer need for a product that delivers the same proven heartburn relief of the trusted TUMS tablets, but in an even more convenient form,” stated Sydney Rollock, GSK Consumer Healthcare vice president of health and wellness. “The result was TUMS QuikPak, an innovative powder antacid that offers not only increased convenience but also fast relief and a great taste, which we expect to bring new users into the category.”

Available nationwide in boxes containing 24 Berry Fusion-flavored individual dose packets at most drug, grocery and mass merchandise retailers, TUMS QuikPak sells at an average retail price of $4.89. Each easy-open packet contains 1,000 mg of calcium carbonate.

The launch of TUMS QuikPak is being supported by a $20 million integrated marketing campaign, which is part of a larger new “Bring It On” brand strategy designed to re-energize the classic TUMS brand with fresh imagery and broader appeal. The QuikPak campaign features the classic animated series, “The Jetsons” and includes a :30 spot airing on national network and cable television and online banner ads.

Like the original TUMS formulation, it also has the added benefit of being a daily source of extra calcium, GSK stated.

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New Winn Dixie software credits eligible purchases to FSA, HSA

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie May 16 announced the grocery chain would employ upgraded software will make it easier for customers to credit appropriate over-the-counter and prescription medicines to their flexible-spending or health-savings accounts by identifying eligible products, charging them directly to the person’s FSA or HSA account, and then automatically subtracting that amount from the total owed for all other purchases

Formerly, customers using HSA/FSA cards to purchase these items had to pay for them at the pharmacy and then go to the regular checkout lanes to pay for the remainder of their items.

“This is all about making the shopping experience better for our customers,” stated Robin Miller, Winn-Dixie’s director of communications. “This service enhancement also provides a separate listing and total cost of qualifying purchases on the register receipt, which is helpful for many customers. We are very pleased to be able to offer this added convenience, especially in these challenging economic times.”

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Unilever touts efficacy of new appetite-suppressing milkshake

BY Alaric DeArment

GENEVA Unilever has developed a new appetite suppressant that traps the gas from food to create the feeling of satiety, the company announced Wednesday.

Research showed the suppressant, which comes in the form of a milkshake-like drink, is more effective than Unilever’s Slim-Fast drinks.

Researchers tested the drink on 24 subjects at breakfast, giving one group the new drink and the other group the regular Slim-Fast drink. Subjects given the new drink responded that they felt fuller at different intervals over the four-hour test.

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