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GSK, Genmab begin late-stage clinical trial for cancer drug

BY Alaric DeArment

NEW YORK British drug maker GlaxoSmithKline and biotech company Genmab have started a late-stage trial of a biotech drug for treating cancer, the two companies said.

 

GSK and Genmab announced Wednesday that they had started a phase-3 trial of the drug ofatumumab in patients with non-Hodgkin’s lymphoma with the aim of extending survival without progression of the disease in patients did not respond to therapy with Rituxan (rituximab), a drug made by Genentech and Biogen Idec. The 338 patients in the trial have indolent B-cell NHL, which accounts for more than one-third of lymphoma cases.

 

Patients will randomly receive a combination of ofatumumab and Cephalon’s Treanda (bendamustine hydrochloride), or Treanda alone. Patients receiving Treanda alone will have the opportunity to receive ofatumumab if their disease progresses.

 

As part of an agreement between the two companies, Genmab will receive a milestone payment of $20 million.

 

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Walmart names new SVP sustainability

BY DSN STAFF

NEW YORK Andrea Thomas has been named Walmart’s new SVP sustainability. Matt Kistler, current SVP sustainability, will be transitioning into a new role as SVP marketing on the Walmart U.S. team.

Thomas currently serves as SVP global merchandising center for the home, hardlines and entertainment businesses. In this position, she has been heavily involved in supply chain, product development and brand marketing — all of which are key elements of Walmart’s sustainability push.

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Lysol launches Mission for Health campaign

BY Allison Cerra

PARSIPPANY, N.J. In an effort to underscore playing an active role in one’s health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

 

The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

  • New Moms: First-time moms will be provided with educational resources about how to keep mom and infant healthy with information available at OB/GYN offices, pediatrician offices, on Lysol.com/missionforhealth and other online communities;
  • Schools: Lysol is empowering schools, through a program endorsed by a leading pediatrician, to teach healthy habits to children and increase school attendance through the Lysol Blue Ribbon School Attendance Challenge that rewards schools for low absenteeism; and
  • Disaster Relief: Lysol has partnered with Save the Children, a nonprofit humanitarian and disaster relief organization to support the needs of children and their families whose health and safety are affected by disasters.

The campaign includes new online, television and print advertising.

 

"Backed by our expertise in hygiene and killing germs, Lysol has been a trusted brand in creating healthy homes for more than 100 years.  We’re committed to making a difference, both at home and throughout the community," said Ross Ullman, Lysol marketing director. "Health matters to all of us, and our new campaign aims to go beyond the functional benefits of the brand to demonstrate our commitment to mom and to her family."

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