HEALTH

GSK Consumer Healthcare announces organizational changes

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare last week announced organizational changes concerning three key senior leadership roles.

Roger Scarlett-Smith, president, GSK Consumer Healthcare North America will evolve his role to include interacting with key opinion leaders on regulatory and policy issues that impact the consumer healthcare industry. He also will be placing more of his focus on GSK’s long term growth strategy with emphasis on R&D, new product innovation, acquisitions and driving North American synergy across the Canadian and Puerto Rican businesses, GSK stated. He currently plays an active role and serves on the board for the Consumer Healthcare Products Association.

As a result of Scarlett-Smith’s role change, GSK has appointed Greg Bradley to the role of SVP sales and U.S. operations. In this role, Bradley will be responsible for leading GSK’s operating team, which is responsible for delivering the day to day P&L for the company.

Additionally, Clark Brown has been named VP for U.S. sales. Brown’s 24 year tenure with GSK has included several senior sales management positions including the last five years as VP field sales. In this new role, he will be responsible for building, executing, and delivering annual business plans for all U.S. customers as well as leading people development initiatives for the entire U.S. consumer sales team. Brown will continue to report to Bradley.

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Santa Cruz Nutritionals launches fiber gumdrops

BY Allison Cerra

SANTA CRUZ, Calif. Santa Cruz Nutritionals introduces FiberAdvance Gummies, an all-natural fiber supplement for adults.

For every serving (two gumdrops), these fruit flavored gummies that provide 4g of soluble fiber. FiberAdvance Gummies are made with inulin, a natural source of fiber that is extracted from the roots of the chicory plant. Inulin is a prebiotic, which means that it stimulates the growth and activity of the “good” bacteria that is essential to digestive and overall health, Santa Cruz Nutritionals said.

“The American Dietetic Association recommends 20 to 35 g of fiber per day, yet the average American consumes only 14 to 15,” said Emily Vinik, retail sales and marketing manager. “With no messy powders or chalky tablets to deal with, FiberAdvance Gummies are the most delicious way for active and health-conscious consumers to supplement their daily fiber intake.”

FiberAdvance Gummies come in six all-natural flavors: lemon, orange, cherry, green apple, grape and strawberry. Each bottle contains 90 drops or a 45-day supply. The product is available in Walmart stores across the nation for a suggested retail price of $9.95.

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Study reveals breast-feeding may save lives, money

BY Allison Cerra

CHICAGO An analysis published in the online edition of Pediatrics estimated that close to 900 babies’ lives would be saved if 90% of mothers breast-fed their children for the first six months of life.

In addition to the lives that would be saved from breast-feeding, the analysis also concluded that billion-dollars costs would be spared. The results implied that breast-feeding may prevent costly illnesses and various health problems babies can experience. The United States would save $13 billion per year and prevent an excess 911 deaths, a 2001 study included in the analysis noted.

“Current U.S. breast-feeding rates are suboptimal and result in significant excess costs and preventable infant deaths,” the study conclusion read. “Investment in strategies to promote longer breast-feeding duration and exclusivity may be cost-effective.”

Lead authors of the study were Melissa Bartick and Arnold Reinhold.

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