HEALTH

GSK Consumer Healthcare announces new ad agency for OTC products

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare on Wednesday announced advertising agency changes for its Alli and its smoking cessation portfolio, awarding TBWA, part of the Omincom Group, those brand accounts.

“GSK Consumer Healthcare has an industry-leading, balanced brand presence in both the world’s developed and fastest-growing markets,” stated Peter Kirkby, VP global marketing excellence for GSK Consumer Healthcare. “Our global brands are fundamental to future growth strategy and we want to partner with world class communications agencies with a solid global footprint that can help us drive growth.”

In addition, GSK has awarded Tums, Citrucel and FiberChoice to Grey, which currently manages the accounts for a number of GSK’s global brands — Aquafresh, Sensodyne, Polident, Poligrip, Corega and Breathe Right.

The agency account for Tums, Citrucel, Alli and the smoking cessation portfolio was previously held by Arnold, New York. The agency account for FiberChoice was previously held by Nelson Henry.

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Abbott Nutrition rolls out three new flavors for its ZonePerfect Dark Chocolate lineup

BY Michael Johnsen

COLUMBUS, Ohio Abbott Nutrition on Tuesday announced the introduction of three new flavors to its ZonePerfect Dark Chocolate lineup, including dark chocolate caramel pecan, dark chocolate mocha and dark chocoloate cookies n’ creme.

“Building on the successful launch of ZonePerfect Dark Chocolate Nutrition Bars last year, Abbott is introducing three more delectable flavors for consumers to enjoy,” stated Monica Hysell, Abbott Nutrition general manager and division vice president, healthy living.

The bars will be featured in new packaging, which features clean lines and ingredient graphics. The new packaging will be rolled out to all ZonePerfect Nutrition Bar flavors over the coming months.

As part of the new flavor introduction, Abbott is donating a portion of proceeds from ZonePerfect Nutrition Bar purchases to the VH1 Save The Music Foundation for a total of $120,000, to help the Foundation restore music programs in public schools.

With every UPC code entered from a single bar, Abbott will donate $0.05 and for every multi-pack carton UPC code, $0.50 will be donated to the VH1 Save The Music Foundation.

The fundraising effort is part of the ZonePerfect brand’s “live.create.” campaign, which supports the discovery of music and art at festivals nationwide. The ZonePerfect brand will be sampling its new dark chocolate flavors and hosting a live concert event in conjunction with the VH1 Save The Music Foundation at its upcoming tour stop — Film Independent’s 2009 Los Angeles Film Festival from June 18 – 28.

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Safeway launches ninth annual prostate cancer fundraising, awareness campaign

BY Anna Mcgrath

PLEASANTON, Calif. Safeway began its annual prostate cancer fundraising and awareness campaign Monday to fight the most rampant form of cancer among men.

In collaboration with the Prostate Cancer Foundation, Safeway dedicates one month a year to raise money in support of prostate cancer research. This year marks their ninth consecutive year of fundraising, and has since raised nearly $42 million.

“We are committed to funding research and making a meaningful impact in the quest for new treatments and, ultimately, a cure,” said Safeway chairman, president and CEO Steve Burd. “Our company-wide public service campaign will raise money and spread the word about the importance of early detection and treatment to the millions of consumers that we are fortunate to reach each day.”

According to PCF, 1-in-6 men are affected by prostate cancer, making it the most common non-skin cancer in America. Safeway is one of the largest corporate supporters of cancer causes and is also involved with other charities and community programs.

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