Growing the pie: DSNTV Executive Viewpoints interviews P&G’s Jim Flannery
The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.
“What can we do to better understand consumer needs so that we can get that consumer to extend the portfolio of products she’s using to meet those needs,” Flannery said. For example, “we used to sell toothpaste. Now we talk to our trading partners about the oral care category … if we can get that customer who’s just using paste and [get them] to switch out their toothbrushes every six weeks.”
The other way to grow the top line is to create new categories, he explained. “Think of Swiffer. That’s a verb now; people ‘swiffer,'” Flannery said. “That’s a category that didn’t even exist before we got into it.” For more, including how Procter & Gamble is working with retailers to move the customer relationship from a transaction-based to an engagement-based model, watch the video below.
Pharmacy of the Year Awards — A look back at 2012 winner Gateway Health Mart Pharmacy
LAS VEGAS — The Pharmacy of the Year Awards presentation is always a highly anticipated part of the program at McKesson ideaShare, honoring independent pharmacy owners for driving growth and improvements both in their businesses and in the lives of their patients.
This year’s awards will be presented Thursday, June 27, during the McKesson ideaShare Opening General Session. In 2012, the top award was given to Bismarck, N.D.-based Gateway Health Mart Pharmacy, which operates three locations based in Dan’s Supermarket stores. To get a closer look at what sets Gateway apart, watch the special video below featuring Gateway owner Mark Aurit.
“If a little old country boy from North Dakota can do this, so can you,” Aurit noted. Aurit opened the first Gateway store in 1989, and officially joined Health Mart in 2006.
DSNTV visits Walgreens’ Bucktown/Wicker Park, Chicago flagship store
CHICAGO — DSNTV recently interviewed Walgreens DVP of category strategy, innovation and space management Beth Stiller at the company's Bucktown/Wicker Park flagship store in Chicago for a Virtual Store Tour segment focused on Walgreens’ key strategy in such core categories as health and beauty, and how it plays out in its flagship stores.