BEAUTY CARE

Groupe Rocher to acquire Arbonne International

BY Gisselle Gaitan

Groupe Rocher, who currently houses luxury brands such as Yves Rocher, Petit Bateau and ID Parfums has announced plans to expand its portfolio by acquiring Arbonne International.

Arbonne, is a company that offers a wide range of vegan skin care, bath, body, nutrition and makeup products, with sales revenue in the excess of $550 million. The Irvine, Calif-based business’ holding company is Natural Products Group.

“This acquisition will be a real asset that will enable us to strengthen our positioning in the direct selling channel, which has seen an upturn over the past few years. We also have a heritage of providing employment opportunities -dating back to my grandfather, our founder, Yves Rocher, who cared deeply about providing employment since he started his business. This, combined with our direct selling know-how, should foster company growth and longevity,” Bris Rocher, CEO of Groupe Rocher said.

Nature’s Gate, a personal care brand, which is part of Arbonne also is part of the acquisition. The company has approximately 800 employees and 250,000 active independent consultants.

“We share with Groupe Rocher commitments to pure, botanically based products and sustainability, as well as a long-term business vision that is grounded in family values. We are particularly pleased with Groupe Rocher’s keen appreciation of the many benefits of the direct selling model in providing flexible income opportunities, and a positive community of professional growth for individuals,” Kay Zanotti, CEO of Arbonne said.

Groupe Rocher is headquartered in La Gacilly, France, and is an independent family-run group. The acquisition is still pending, with the value not yet released.

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Timeless Beauty Bar expands distribution

BY Gisselle Gaitan

Timeless Beauty Bar, a private label brand focused on providing consumers with beauty products crafted from quality ingredients, has announced that its products will reach a whole new target audience.

The company’s products, which include 100% natural cotton fiber sheet masks are launching nationwide. All items in the brand’s portfolio are made in the United States, cruelty-free and eco-friendly.

All items in the brand’s portfolio contain clever and relatable product names, messaging and are in-stock, able to ship from New Jersey.

Timeless Beauty Bar products are available for purchase in college bookstores, fitness studios, gyms and hotels. More product information can be found on the company’s website.

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Strength and shine: Hot hair care products

BY Nora Caley

Mane Choice Launches Boosting Kit
The kit, now in Walgreens, includes four products that contain a high concentration of strengthening, hydrating and restorative ingredients to help rejuvenate severely dehydrated, weak and shedding hair, while delivering dry scalp relief. The items in the kit are Reconstructor Treatment, Rehydration Therapy, Scalp Renewal and Anti-Shedding Remedy. The Mane Choice Boosting Kit is meant to be used when the hair and scalp need an extra boost. The company said consumers should think of it as an “antibiotic” for their hair regimen, to improve the integrity of the hair and scalp. The products contain silk amino acid, keratin, sea kelp, and feverfew herb, among other ingredients.

SoCozy Expands Line of Children’s Products 
The dry shampoo category is growing, and SoCozy now offers a version specifically formulated for children. Cinch Dry Shampoo does not use aerosol, and contains cornstarch and tapioca, as well as aloe barbadensis leaf juice, sea clay, provitamin B-5 and an amino acid blend. Tangles are a big issue for children’s hair, so new Cinch Detangling Rinse has argan oil, carrot seed oil, avocado oil and provitamin B-5. The two products are free of parabens, formaldehyde, sulfates, propylene glycol, DEA, phthalates, mineral oil, petrolatum, synthetic colors and dyes SoCozy said.

Henkel’s Schwarzkopf Adds Products
Henkel’s Schwarzkopf brand is adding to its line of Gliss Hair Repair products, bringing its proprietary Bonding Plex technology to consumers’ homes. Gliss Fiber Therapy is aimed at building long-lasting resilience and protection for hair against future damage. The product’s liquid hair components reconstruct the hair and revive its quality, the company said.

The Bonding Plex technology also will be found in the new GlissKeratin Color line, combatting damage and reducing hair breakage for nourished, protected hair and intense color results in a variety of shades from blonde
to black.

Also from Henkel, Schwarzkopf’s trend-styling brand göt2b will venture into hair color. The new göt2b colors, lighteners, color and pastel sprays offer such options as intense red and pastel turquoise in an ombré style or colorful highlights in permanent, semi-permanent or wash-out. Also new, got2b will offer a series of dry shampoos, allowing users to refresh their hair. The company said the dry shampoos leave intensive fragrances, not grey streaks, and provide a way to update one’s style when short on time.

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