BEAUTY CARE

Griffin, Larney named vice presidents at The Natural Dentist

BY Antoinette Alexander

MEDFORD, Mass. The Natural Dentist, a manufacturer of all-natural oral care products, has announced the addition of two vice presidents to their sales and marketing teams. Michael Griffin joins as vice president of marketing and Raymond Larney joins as vice president of global sales.

“We are thrilled to have Michael and Raymond onboard,” says Nancy Rosenzweig, chief executive officer of The Natural Dentist. “Our ability to attract this kind of talent is a testament to the strength of our mission to bring clinically proven, natural oral health products to the consumer. Both executives are highly strategic and have a deep knowledge of the oral care category and our retail partners. They will be instrumental in helping us reach our leadership goals in the marketplace.”

Griffin most recently served as vice president of global marketing and business development at Sunstar, an oral care manufacturer. He brings with him more than 20 years of experience in a variety of marketing and business development roles. As a member of The Natural Dentist team, he will work to optimize the company’s communications and product line strategies.

Previously national sales manager at Philips Medical Systems, Larney joins The Natural Dentist team, bringing with him more than 22 years of sales experience including a 14-year stint at Oral-B/Braun, a Gillette division. In his new role, Larney will work directly with the sales team to accomplish goals and build The Natural Dentist brand.

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Goody introduces Luxe hair accessory line

BY Antoinette Alexander

ATLANTA Goody Products, which is part of Newell Rubbermaid’s portfolio of personal care brands, has unveiled its new line of hair accessories dubbed the Luxe collection.

The Luxe collection is comprised of four styles: Vine, Deco, Antique and Starburst. They range from classic to modern and capture the sleek lines of art deco, the charm and romance of vintage jewels, the whimsy and light of the constellations, and the expressions of vines and blooms.

The products feature StayPut Hold technology so they have a lasting hold.

The suggested retail price ranges between $2.99 and $6.99.

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Dentyne introduces alcohol-free mouthwash

BY Antoinette Alexander

LOS ANGELES Dr. Fresh, a manufacturer of oral care, has introduced the new Dentyne ice Mouth Rinse that has the same flavors as the Dentyne Artic Chill and Shiver Mint chewing gum.

The mouthwashes are alcohol-free so it doesn’t have the “burn” associated with the taste of some alcohol-based mouthwashes.

“Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And, of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process,” stated Dr. Steven J. Brattesani, a San Francisco dentist. “By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs.”

The rinses are available at Target for $3.49 each for a 16 ounce bottle.

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