HEALTH

Green Pharmaceuticals generates brand awareness with controversial ad campaign

BY Michael Johnsen

NEW YORK — Green Pharmaceuticals has drummed up some brand awareness for its SnoreStop stop-snoring solution with a controversial ad on Sunset Blvd. in Los Angeles, The Daily News reported last week

The ad depicts an American soldier and Muslim woman who is wearing a wedding band accompanied by the hash-tag #betogether. "With this new campaign, we wanted to celebrate diversity, celebrate equality … by bringing into our campaign values coming from every corner of life," reported Christian DeRivel, Green Pharmaceutical chief branding officer, in a behind-the-scenes video on the campaign. 

 

 

This is not the first time Green Pharmaceuticals has generated buzz for its brands through a newsworthy ad campaign. In 2005, Green paid more than $37,000 for the right to tattoo an advertisement on the forehead of Andrew Fischer. Fischer had placed his advertising real estate up for bid on eBay. Fischer sported a temporary SnoreStop tattoo for 30 days. 

 

 

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Reuters: Question on whether emergency contraceptives less effective in women weighing more than 165 lbs.

BY Michael Johnsen

NEW YORK — The Food and Drug Administration is reviewing emergency contraceptives like Plan B One-Step on whether they are less effective in women weighing more than 165 lbs., according to a report published Monday by Reuters

FDA’s impetus was the fact that European health regulators recently required a label change communicating that a similar emergency contraceptive began losing effectiveness in women who weighed 165 lbs. The emergency contraceptive did not work for women weighing more than 176 lbs, Reuters reported. 

The emergency contraceptive that came under question in Europe is HRA Pharma’s Norlevo. 

 

 

 

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Pfizer launches Robitussin Maximum Strength Cough + Congestion DM

BY Michael Johnsen

MADISON, N.J. — Pfizer on Monday launched Robitussin Maximum Strength Cough + Congestion DM, a new liquid-filled capsule that helps control cough on-the-go. "This formulation not only harnesses the power of Maximum Strength Robitussin cough liquid, but is a convenient option for those hitting the road or boarding a plane this holiday season," the company stated.

The company noted that whether traveling cross country or staying close to home, families can track when cough activity spikes in their local area via the Robitussin COUGHCAST tool. 

This tool, available on Robitussin.com, can let people know when cough is most likely to strike, so they can be prepared to effectively treat their symptoms – and avoid the “COUGHequences” of missed vacations, holiday parties and workdays.

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