BEAUTY CARE

Green by nature launches direct-to-buy Web site for retail orders

BY Antoinette Alexander

RYE, N.Y. Looking to help busy retail buyers with the purchasing, stocking and re-ordering of green by nature products, the personal care company has introduced a direct-to-buy Web site devoted to providing service to all retailers carrying the green by nature collection.

The site, located at GBNshop.com, is a wholesale Web site that is a virtual showroom where retail buyers can view the entire collection by category, including special items like gift sets and starter displays. The company stated that the easy to navigate groups make it a quick and simple way to order new or existing products with no minimum on purchases. In addition, multiple display options can be customized to fit store accommodations.

Retailers are entitled to 10 percent off the list price by ordering directly from GBNshop.com.

By joining GBNshop.com, retailers will have their information stored for fast transactions and will automatically be listed on the site?s online directory. Members will also be the first to hear about new product alerts, discounts and promotional opportunities.

Green by nature products are 95 percent to 99 percent natural. The collection includes body lotions, washes, scrubs and lip products. All of the products are packaged in recyclable plastic.

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P&G files infringement suit against Apollo for Herbal Essences brand

BY Antoinette Alexander

CINCINNATI Procter & Gamble has filed an infringement lawsuit against Apollo Health and Beauty Care for the alleged infringement of its Herbal Essences hair care brand, including trademark, trade dress and design.

“We believe this is a serious case of infringement designed to capitalize on the successfulness of the Herbal Essences’ business and its consumer loyalty,” stated Steven Jemison, P&G chief legal officer. “This is a clear case of intellectual property infringement, and we are asking the court to stop the distribution of these products to protect the equity of Herbal Essences.”

According to the suit, filed Thursday in the Federal Court of Canada, P&G is claiming that private label manufacturer Apollo Health and Beauty Care is distributing look-alike Herbal Essences shampoo and conditioner products that infringe the Herbal Essences intellectual property rights. P&G is asking that Apollo Health and Beauty Care be ordered to stop distributing the infringing products, recall the existing inventory from store shelves and destroy the product molds.

According to a spokesperson for Apollo Health and Beauty Care, which operates out of Concord, Ontario, Canada, it is company policy not to comment on litigation matters.

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Kangas named CEO at Stila

BY Antoinette Alexander

LOS ANGELES Stila, a color cosmetics brand, has promoted Deanna Kangas as president and chief executive officer.

Kangas, who previously served as chief marketing officer, succeeds Ken Ude who served Stila in its senior executive role since July 2007. 

Kangas, who has served in the chief marketing officer role since January 2008, previously co-owned and managed Strategic Growth Consulting, a marketing and consulting firm, as well Swingtime Designs, a fashion and accessories manufacturing company, from 2005 to 2007. Before that, she was general manager of the Barbie Collector division with Mattel and vice president of marketing and public relations with Gloss.com.

Her sales and marketing background includes developing and launching several noteworthy beauty and fragrance brands such as Michael Jordan Cologne and the Bath & Body Works fragrance division. 

Stila is currently available in more than 500 doors in the United States and 21 international markets, as well as online at www.stilacosmetics.com, www.Sephora.com and www.Beauty.com.

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