BEAUTY CARE

Green Innovations names Walgreens vet to strategic advisory board

BY Michael Johnsen

MIAMI — Green Innovations on Monday expanded its recently formed strategic advisory board, the company announced.

Joining the advisory board is Mark DeFilippo, a 20-year category management veteran from Walgreens. DeFilippo managed several categories across the front end, including candy and batteries, and OTC products such as cough-cold, pain and sleep remedies.  

"With our planned distribution growth into major retail chains, including the drug store class, the addition of someone with intimate knowledge of drug store product procurement, marketing, merchandising and inventory control is a very significant step toward gaining entry with these larger retailers," stated Bruce Harmon, CEO Green Innovations. 

DeFilippo currently serves as a sales and marketing consultant for Pankow Associates. 

Green Innovations anticipates making further complementary appointments to its strategic advisory board over the next several weeks, the company stated.


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PhotoMedex expands in-store availability of no!no! Hair product

BY Jason Owen

ORANGEBURG, N.Y. — PhotoMedex announced today the expansion of in-store availability of its flagship product no!no! Hair to approximately 950 Bed Bath & Beyond stores nationwide. The product launched initially several months ago through a pilot program in just over 100 Bed Bath & Beyond stores and with the success of the pilot launch, PhotoMedex made the decision to push the product into wider release.

"We are pleased to have our flagship product in virtually all Bed Bath & Beyond stores and to be associated with the quality reputation it commands in the retail market. The limited introductory launch with no!no! Hair Plus in their stores performed quite well and we look forward to making the next phase of this rollout even more successful," said Dr. Dolev Rafaeli, CEO of PhotoMedex, and president and CEO of Radiancy Inc.

The expansion with Bed Bath & Beyond adds to the company’s rapidly growing global retail footprint. Fully 3,000 multi-tiered retail doors in the Japanese market, more than 800 doors in Argentina and the UK market’s success in expanding from major department stores like Selfridges, Harrods and John Lewis, to 240 Boots stores in 2009 with no!no! Hair Plus and no!no! Skin helped pave the way for a 2012 third quarter expansion to Argos’ 600 doors with no!no! Hair Plus, no!no! Hair Classic and no!no! Skin.

Bed Bath & Beyond retails no!no! Hair Plus for $259.95 and is offered in sizzling red and bolting blue.

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Unilever launches Axe men’s face care line

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said Tuesday.

The new Axe co-branded shaving product lines will be available at Walmart and on the retailer’s website and includes Axe Schick Razors and the Axe Philips Norelco electric shaver range, featuring a shave-and-groom kit with interchangeable heads.

"Axe is constantly striving to meet the full range of consumers’ grooming needs, and shaving tools are an organic complement to the new Axe Face range," VP Axe Skincare Rob Candelino said.

The Axe face range products include Axe Face Wash, Shave Gel and Hydrator, while variants include Chilled, Shield, Boost and Controil.

"Axe is reminding guy show important, yet easy, it is to take care of their skin," Candelino said. "We listen to our consumers and understand what guys want when it comes to grooming. Face care is a natural next step for the brand."

A recent survey of 504 males and 504 females conducted by Harris Interactive on behalf of the company found that more than half of the males have skin that is oily, sensitive or both, but 21% don’t do anything to clear up facial irritation. Meanwhile, while 87% wash their faces every day, only one-third use face wash to do it, with 14% using only water and 18% using shampoo.

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