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Green Giant launches new Valley Fresh Steamers vegetables with pasta

BY Allison Cerra

MINNEAPOLIS — Green Giant has expanded its Valley Fresh Steamers lineup to include vegetables with pasta and sauce.

New steam-in-the-bag Green Giant Valley Fresh Steamers portfolio now includes macaroni and cheese with broccoli and pasta and vegetables with alfredo sauce. Each bag, which contains one to two servings, provides family-friendly vegetable sides to dinner in less than 7 minutes, Green Giant said.

“The new Green Giant Valley Fresh Steamers vegetables with pasta help make vegetables, a necessary addition to every dinner plate, convenient and tasty,” Green Giant marketing manager Yumi Clevenger-Lee said. “We were excited to implement feedback we received from our consumers.”

Green Giant macaroni and cheese with broccoli and pasta and vegetables with alfredo sauce carry a suggested retail price of $2.39.

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Bartell’s introduces ‘next generation’ store concept

BY Alaric DeArment

SEATTLE — Bartell Drugs has unveiled its latest store concept, the chain said Friday.

Bartell’s, the country’s oldest drug chain, announced the opening of what the company called its "next generation" store format, a remodel of an existing store in Seattle’s Roosevelt neighborhood. The company developed the new concept in conjunction with Hartmann Group, a consumer consulting firm based in Bellevue, Wash.

"We’re excited and proud to introduce this new look at Roosevelt Square," Bartell chairman and CEO George Bartell said. "It’s an entirely new floor plan designed to enhance the total shopping experience. We’ll be monitoring it closely in our ongoing effort to better serve our customers."

The store rearranges the traditional drug store format and includes a "Fresh Beauty" cosmetics section with natural and organic product lines; an "Urban Market" section that highlights unique and locally produced products; a "Wellness Courtyard" with vitamins, supplements and healthy beverages; and a "Sweets & Snacks" area with new displays and lighting.

"Bartell’s engages its customers at the neighborhood level and offers a variety of locally produced products that national chains can’t match," creative director of Hartmann Group’s InVerse retail design division Mark Jacobson said. "This concept is a result of our close collaboration with Bartell’s and reflects their core values, including a dedication to customer service while offering a large selection of products."

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Noah’s Sparkling Spring Water adds new flavors, updates packaging

BY Allison Cerra

CHICAGO — Noah’s Sparkling Spring Water has debuted new flavors and packaging for its beverages.

The company said in addition to its original flavor, the sparkling spring water now is available in lime, blueberry pomegranate and peach mango. What’s more, the drinks also will make their debut in 12-oz. Rexam Sleek cans. Previously, Noah’s Sparkling Spring Water only was packaged in glass bottles.

Noah’s Sparkling Spring Waters are currently available at select retail locations in California, Nevada, Idaho and Utah with plans to drive expansion across the country.

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