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Kingsford, Green Biologics launch eco-friendly lighter fluid

BY Gisselle Gaitan

Kingsford Charcoal is partnering with Green Biologics, which will be supplying the Little Falls, Minn.-based company with its patented GreenFlame bio-based charcoal lighter fluid.

The product will be marketed under the EcoLight brand, which builds upon the introduction of GreenFlame, a USDA BioPreferred certified, clean-burning charcoal lighter fluid based on Green Biologic’s proprietary advanced fermentation process.

“As the leading charcoal brand and wholly owned subsidiary of The Clorox Company, a champion for sustainability, we found Kingsford to be an excellent partner for the GreenFlame charcoal lighter fluid formulation,” David Anderson, global vice president of marketing at Green Biologics, said. “Their strong branding, extensive retail presence, and distribution capabilities will quickly introduce a large number of consumers to a high-performance, bio-based alternative to a petro-based charcoal lighter fluid. We see this as a critical first step toward an exciting future of renewable product collaborations.”

Kingsford EcoLight Powered by GreenFlame charcoal lighter fluid is available at retail locations across the country and has intentions for continued expansion throughout 2018 and beyond.

“Working with Green Biologics to introduce this product was a logical addition to our existing line, showcasing Kingsford’s commitment to launching products consistent with evolving consumer trends,” Lauren Kahn, director of marketing at Kingsford, said. “The key to EcoLight’s success lies in its superior performance. Unlike other natural charcoal lighter fluids on the market, there are no trade-offs in performance here. EcoLight lights quickly, stays lit and works every time.”

Further information on either company can be found on GreenBiologics and Kingsford Charcoal’s websites.

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Fiji Water unveils new sports cap bottle design

BY Gisselle Gaitan

Imported bottled water brand Fiji is embracing the world of sports by unveiling its new sports cap bottle. The new slim, sleek design is aimed at consumers who are active and need on-the-move hydration, the Los Angeles-based company said.

“Whether people are running, cycling or lifting, they need to hydrate, and the Fiji Water sports cap bottle is the perfect companion,” Clarence Chia, vice president of marketing, Fiji Water said. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost Fiji Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”

This latest innovation evolved out of the success of the 700 ml bottle, which sold more than two million cases in the last year and increased year-over-year shipments among retail, on-premise and home delivery by over 50%, the company said.

Fiji’s new bottle will be available on its home delivery website and will roll out to retailers nationwide just in time for the summer. An integrated summer marketing campaign including a television commercial, print and digital advertising, social media, influencer marketing, in-store promotion, public relations and event marketing efforts will support the launch.

More information on the product and Fiji’s home delivery can be found on the company’s website.

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Truly Spiked and Sparkling intros wild berry drink

BY Gisselle Gaitan

Truly Spiked and Sparkling, creator of sparkling water with a hint of fruit, has expanded its product portfolio and introduced a new product offering — the Truly wild berry.

Containing 100 calories, 1 g of sugar, and 5% ALC per volume, the spiked sparkling water features a hint of natural sweetness from California strawberries and Marion blackberries.

“Berry-flavored drinks are a favorite among non-alcoholic sparkling waters, so it was a no-brainer to develop Truly wild berry,” Casey O’Neill, a member of the innovation team behind Truly Spiked and Sparkling, said. “Truly has quickly become a go-to among drinkers who are looking to balance a healthy lifestyle and a social life. Not only do they love that it’s lower in calories and sugars, but they love the way it tastes.”

Truly Spiked and Sparkling’s beverage offerings are crafted with simple, naturally gluten-free ingredients and contain alcohol made from cane sugar, the Boston-based company said.

Truly wild berry is available for purchase nationwide in a six-pack of slim cans that retail for the suggested price of $7.99 to $9.99. Truly berry’s variety 12-packs, which include the wild berry, pomegranate, blueberry and acai and raspberry and lime offerings, retail for $14.99 to $16.99. Further information on Truly Spiked and Sparkling’s line of products can be found on their website and social media accounts.

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