HEALTH

GPhA joins the Partnership for Safe Medicines

BY Alaric DeArment

WASHINGTON The lobby for the generic drug industry is joining the fight against counterfeit drugs.

The Generic Pharmaceutical Association announced Tuesday that it had joined the Partnership for Safe Medicines, which works to protect the global prescription drug supply chain from counterfeit and contraband drugs.

“GPhA and its member companies are committed to medicines of the highest quality, safety and effectiveness,” a statement by GPhA read. “We are pleased to add our voice to those of PSM members working to inform consumers, healthcare professionals and policy-makers about the dangers of counterfeit medicines.”

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Q&A: Eyelid clean-up

BY Michael Johnsen

At the ECRM Health Care EPPS conference, OcuSoft presented a pair of new offerings. Drug Store News caught up with OcuSoft president and CEO Cynthia Barratt for a rundown on eye care today.

Drug Store News: What is the opportunity within eyelid cleansers?

Cynthia Barratt: Based on recent SymphonyIRI Group data, the eye care accessories category is a growing $49 million market with $10 million attributed to the sale of eyelid cleansers.… Doctors are seeing more and more patients with lid disease and other related ocular conditions, reaffirming the need for products that will help prevent and alleviate symptoms.

DSN: OcuSoft recently introduced a prescription kit that includes two eyelid cleansers, how will that complement the OTC business?

Barratt: OcuSoft’s prescription-only Alodox convenience kit contains a low-dose doxycycline (20 mg) to control inflammation, OcuSoft scrub plus pre-moistened pads to remove harmful bacteria, OcuSoft lid scrub original foam for daily cleansing and Tranquileyes moist heat therapy goggles for added relief. The kit is recommended for patients with moderate to severe cases of lid disease, and because these conditions usually are chronic, patients are advised to follow the entire one- to three-month course of therapy or as directed by their doctor. As a result of the awareness and demand created by the Alodox convenience kit, sales of OTC eyelid cleansers will increase accordingly.

DSN: What are the benefits of OcuSoft’s new TearsAgain?

Barratt: Tears Again advanced liposome spray was introduced as a companion product to OcuSoft lid scrub eyelid cleansers.… OcuSoft lid scrub alleviates [eye irritation] by removing oil and debris from the eyelids while Tears Again advanced liposome spray provides added relief throughout the day with a soothing mist.

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Gallup study shows clinics know how to ‘Take Care’

BY DSN STAFF

CONSHOHOCKEN, Pa. —Take Care Health Systems, which is owned by Walgreens, built its retail-based clinics around a patient-centric model, and the success of that model is evident in the results of recent Gallup research.

The research on customers and customer engagement found that Take Care Clinics ranked among the top 10% of all organizations that Gallup measures globally in engaging their patients and customers. The research is based on a measure of customer engagement Gallup has developed that quantifies the strength and nature of a customer’s connection to a company. Gallup’s metric assesses the emotional bonds of confidence, integrity, pride and passion that reflect a company’s customer relationships. Gallup has found that without a strong emotional bond, satisfaction is meaningless.

The data found:

Take Care Clinics received the highest satisfaction ratings from more than 9-out-of-every-10 patients, compared with the typical company in Gallup’s database that receives the highest satisfaction from just 1-in-every-3 customers;

More than 9-out-of-every-10 patients strongly felt that the nurse practitioner or physician assistant spent enough time with them, and a similar number strongly felt that the nurse practitioner or physician assistant carefully listened to them and explained things in a way that was easy to understand; and

Take Care Clinics strongly engaged more than 3-outof-every-4 patients. The typical company in Gallup’s database strongly engages less than 1-in-5 customers.

The results of the study are important for several reasons. In today’s consumer-driven healthcare environment, simply satisfying a patient is not enough. Patients want to feel a personal connection; they want to be engaged. Furthermore, the role of retail-based clinics will become increasingly important since healthcare reform means that about 30 million people who currently are uninsured will have health-care coverage, and this comes against the backdrop of a physician shortage and overflowing emergency rooms.

The opinions of more than 50,000 Take Care Clinic patient respondents have been captured to date via on-site kiosks at more than 350 clinic locations. Gallup validated these results through a nationwide, random outbound phone study. Results of that study indicated that the on-site kiosk data provided an accurate portrait of Take Care Clinics’ patient-engagement performance.

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