BEAUTY CARE

Göt2b rocks out with new collection

BY Antoinette Alexander

NEW YORK — Want to be a rock star, or at least look like one? Check out Göt2b Rockin’ It.

Henkel’s Göt2b hair care brand officially unveiled the details of its new Göt2b Rockin’ It collection, which hit retail shelves in February.

The line includes:

  • Göt2b Rockin’ It Encore Hold hairspray (suggested retail price: $5.99): Lock in rocker-chic styles with the flexible and weightless spray featuring "4ever stylestay";

  • Göt2b Rockin’ It Encore Fresh dry shampoo (SRP: $5.99): Party like a rock star a little longer with this dry shampoo. Keep your style rockin’ fresh with Göt2b’s first-ever dry shampoo featuring "4ever stylestay." Spritz on and brush in this invisible dry shampoo to refresh hair; and

  • Göt2b Rockin’ It Encore Hold gel (SRP: $5.99): This hold gel is powered by "4ever stylestay." Control, mold and shape that rocker ‘do without stickiness or flakiness.

The collection is available at Walmart, Walgreens, CVS, Rite Aid, Ulta and food retailers nationwide.

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Tattooed By Inky debuts at Target

BY Antoinette Alexander

MINNEAPOLIS — Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

The collection of body sprays is geared toward a young and trendy audience. The Tattooed By Inky collection features five scents — two for men, two for women and one unisex.

The body sprays are priced at $5.99 each and include:

  • Monkey Business (male), which has a blend of leather, lavender, pepper and sandalwood;

  • Drako (male), which has a blend of spices, musk and precious woods;

  • A Mi Amor (female), which features a blend of white florals, vanilla and amber;

  • Sudden Freedom (female), a fresh feminine bouquet of aquatic florals, pink jasmine and rosewood; and

  • Koi (unisex), which features a blend of citrus, ginger and patchouli.

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NPD: Prestige beauty sales rise after years of decline

BY Antoinette Alexander

PORT WASHINGTON — After years of declines, U.S. prestige beauty experienced a boost in 2010, with skin care proving yet again to be the strongest performer, according to beauty market research conducted by the NPD Group.

The market research company stated that U.S. prestige beauty generated $8.4 billion in 2010, up 4%, compared with $8.19 billion in 2009.

Prestige skin care was the strongest performer among the three beauty categories — skin care, fragrance and makeup. Skin care not only gained back what it had lost during the recession, but the category also surpassed pre-recession levels.

For the first time in two years, prestige makeup experienced category growth. Fueled by the double-digit growth of offerings from primers to anti-aging face products, to rich color options in lip and nail, 5-of-the-6 segments within makeup posted growth: face (up 3%), lip (up 3%), nail (up 39%), eye (up 2%) and other color (up 1%). Gift sets declined but had a unit growth of 3%.

Meanwhile, prestige fragrance experienced dollar sales that posted their first annual gain since 2006 as dollars grew 1% versus 2009, according to NPD. Juices, which excludes fragrance ancillary and gift sets items, grew 4% for both men and women, which helped drive the overall performance of 1% for both. Fragrance launches were up 3%, driven by men’s fragrance launches, which grew 10%. Gift sets declined in both the women’s (down 1%) and men’s (down 5%) market.

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