BEAUTY CARE

Goody makes a ‘statement’ at Target

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody has announced the launch of its new Statements collection, available as of October at Target locations.

The new Statements collection is designed to give women boutique-inspired hair accessories for less. Products in the collection include mini tortoise claw clips, oval tortoise snap clips, tortoise buckle headbands and tortoise ring barrettes.

The suggested retail prices range from $3.99 to $6.99.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Advanced Beauty Systems announces agency of record

BY Antoinette Alexander

DALLAS — Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record. Slingshot will work with Advanced Beauty Systems to develop print, broadcast and digital campaigns for its bodycology, Dr. Teal’s and Cantu Shea Butter brands.

Slingshot will provide strategic planning, creative conception, media planning and brand positioning for all three brands. Ad campaigns are slated to run in first quarter 2011, coinciding with the launch of bodycology’s new Rich & Creamy body lotion.

"Our brands have seen tremendous growth over the past few years, and we’re eager to broaden our message to new markets and consumers," stated Chris McClain, president of Advanced Beauty Systems. "We feel that Slingshot is the agency that can capture each brand’s identity and create and communicate campaigns that will take them to the next level."

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