Goody launches breast cancer survivor awareness campaign
ATLANTA Goody Products, a maker of brushes, combs and fashion hair accessories, and the nonprofit organization Living Beyond Breast Cancer have announced the launch of the third annual campaign to raise awareness and funding for breast cancer survivors.
From September through October, limited edition pink ribbon Goody Ouchless hairbrushes and accessories will be sold at food, drug and mass nationwide. For every limited edition pink ribbon brush and hair accessory sold, Goody will donate 5 percent of the proceeds to LBBC.
The special edition products include hairbrushes ($4.99 and $9.99); Ouchless Elastics ($2.99); Ouchless Headwraps ($3.99); and Ribbon Scarves ($4.99).
The “Comfort for Cause” campaign will also include a national, two-month online celebrity brush auction through the Goody web site at www.goody.com. The effort, powered by eBay, will run through Oct. 31.
Brushes autographed by celebrities including Reese Witherspoon, Jessica Simpson and the casts of “The Sopranos” and “Grey’s Anatomy,” will be auctioned off online with 100 percent of the proceeds benefiting LBBC.
Carolyn New York unveils Latin nail polish line
NEW YORK Carolyn New York, a nail polish and hand care company created by“manicurist to the stars” Carolyn Cianciotto, is launching in December aLatin Line Collection.
The collection includes shades Poppy Chulo, a raspberry frost; FattyChuletta, a raspberry brick frost; and Spanish Harlem, a bronze. Thepolishes retail for $7 each.
Cianciotto, a native New Yorker whose polishes are inspired by her life inNew York City, creates polishes that are free of DBP, a potentially harmfulchemical additive.
Each bottle of Carolyn New York has a story. For example, the story behindFatty Chuletta is that fatty pork chops, black beans and plantains are oneof her favorite dishes. “She used to enjoy a big plate with her Boricuagirlfriends at many Spanish diners around town, gabbing about theirboyfriends, the latest fashions and dreaming about their futures,” thecompany explained.
Unilever announces Klauberg to head up global media
LONDON Unilever, whose brands include Axe and Dove, has appointed Laura Klauberg as vice president of global media.
Klauberg, who currently serves as vice president of media Americas, will assume her new role on Sept. 30. She will report to Simon Rothon, senior vice president of marketing services.
Klauberg’s career in brand marketing within the Chesebrough Ponds and Unilever organization spans the last 26 years. Before her appointment as vice president of media Americas two years ago, she had been senior vice president of marketing for Unilever’s prestige personal care business, including the Calvin Klein brand.