BEAUTY CARE

Goody to launch heat styling line at Target, Walmart

BY Antoinette Alexander

ATLANTA — Goody is launching for 2012 its first-ever heat styling products that are slated to hit Target and Walmart shelves in March.

The new collection is comprised of the Goody Heat Flash Dry blow dryer, Smart Temp blow dryer and Wave Creator styling iron.

The Goody Heat Flash Dry blow dryer is designed to create smooth results with shorter drying time. Flash Dry’s patented pro speed fan technology accelerates airflow, doubling the air power of the dryer for faster blowouts. The dryer features 72% more tourmaline ion-rich airflow to better penetrate and smooth hair follicles for the smoothest results. The suggested retail price is $36.99.

The Goody Heat Smart Temp blow dryer allows users to choose the temperature of heat needed for a customized approach to heat styling.  While most dryers offer three settings, Smart Temp’s 10 heat settings make it possible to find the perfect heat for all hair types, styling occasions and desired hair styles. It is infused with tourmaline and ceramic, and ionic technologies to smooth hair, enhance shine and protect hair while heat styling at any temperature. The suggested retail price is $29.99.


The Goody Heat Wave Creator styling iron features a wave barrel to make it easier than ever to create more natural-looking waves at home. The barrel features small and large waves, allowing her to create soft, natural wave styles more simply than with a traditional straight-barreled curling iron.  With ceramic and ionic technology, the iron promises to create smooth, frizz-free results. The suggested retail price is $29.99.




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China Glaze develops Magnetix nail lacquer collection

BY Antoinette Alexander

LOS ANGELES — China Glaze, which makes nail lacquers sold at salons and professional beauty supply stores nationwide, has announced the launch of its limited-edition Magnetix nail lacquer collection.

Infused with iron powders that move when exposed to a magnet, China Glaze Magnetix uses magnetic force to create three different designs — starburst, repeating arrows or diagonal lines.

Inspired by bold, sleek, futuristic fashion and art, the China Glaze Magnetix collection features six shades:

  • You Move Me — Luxe gold metallic;

  • Cling On — Gorgeous green metallic;

  • Pull Me Close — Crystal blue metallic;

  • Instant Chemistry — Sophisticated metallic berry;

  • Drawn To You — Subtle metallic lilac; and

  • Attraction — Chic metallic chrome.

China Glaze Magnetix will be available mid-February. Individual shades retail for $10; the China Glaze Magnetix magnets retail for $10 and is sold separately. The collection will be available in a 12-piece counter display and as open stock colors and magnet.

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PFSweb launches e-commerce sites for multiple L’Oréal USA prestige brands

BY Antoinette Alexander

PLANO, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has announced that it previously signed a five-year agreement with L’Oréal USA to develop and manage multiple end-to-end e-commerce solutions for some of L’Oréal’s most prestigious brands.

Under the agreement, PFSweb has launched customized e-commerce sites for four L’Oréal brands, including Kiehl’s Since 1851, Lancôme, Yves St. Laurent Beauté and Giorgio Armani Beauty, all in calendar year 2010. Two additional brand sites are expected to launch in calendar year 2012. The solutions include order fulfillment, financial transaction management and interactive marketing services. This agreement had been previously announced and referred to as a master agreement with a luxury beauty and fragrance client.

“We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers,” stated Daren Hull, VP of luxury direct at L’Oréal USA. “By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb’s expertise to provide each brand with innovative programs that connect directly with our customers.”

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