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Goodwin partners with GoodNites Brand to revamp packaging

BY Anna Mcgrath

MEDIA, Pa. Goodwin, the award-winning youth brand design firm, has teamed up with Kimberly-Clark’s GoodNites brand in creation of a new product packaging design for its brand of youth pants.

The new design features a more contemporary look, prominent sizing and weight range scale, and clear differentiation between the brand’s briefs and boxer product forms, making it easier for moms everywhere to find the right product for their children.

Goodwin’s focus was to create a package design that met the brand’s three key objectives: create a sense of normalcy that brings the brand promise to life, improve product differentiation at shelf level and improve shopper navigation.

GoodNites’ brand team worked directly with moms and children using the product to ensure customer satisfaction. The recently refurbished GoodNites brand packaging is now available.

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Skip the sink with Cascade Complete All-in-1 ActionPacs

BY Allison Cerra

CINCINNATI Cascade is introducing a product that will save consumers time and money.

Packaged in a convenient 1-in.-by-1-in. pre-measured pouch, Cascade Complete All-in-1 ActionPacs contain a powerful food dissolving solution with pretreater and rinse aid added, so all you have to do is toss them in the dishwasher and press the start button. The product is simple to use and produces considerable water savings.

“More than 80% of Americans are still prewashing their dishes,” stated P&G assistant brand manager Wayne Davis.  “With Cascade Complete’s advanced cleaning system, they can be confident that their dishes will come out clean, without the extra step. In fact, if every consumer skipped the sink, we could save roughly 250 billion gallons of water each year.”

Cascade Complete All-in-1 ActionPacs can be found nationally at food, drug and mass retailers, and are available in two scents (Fresh and Lemon Burst) and three sizes (16-ct, 26-ct and 48-ct).  For more information on Cascade, visit www.cascadeclean.com.

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Tropicana launches ‘Get Your Fruit On!’ campaign

BY Allison Cerra

CHICAGO As 7-out-of-10 American adults are not getting enough fruit in their daily diets — despite the USDA Dietary Guidelines recommendation to consume four servings, or two cups, of fruit a day as part of an overall healthy diet — Tropicana is doing something to make fruit consumption easy for all.

To help narrow the fruit gap for kids in need, and encourage Americans to increase their fruit consumption, Tropicana Products is rallying people to “Get Your Fruit On!” with Tropicana Pure Premium orange juice starting in June: National Fruit and Vegetable Month.

“The goal of our ‘Get Your Fruit On!’ campaign is to help Americans, and especially kids, in need of good nutrition get on the right path to realizing the nutritional benefits of fruit and fruit juice,” said Andy Horrow, chief marketing officer for Tropicana. “Surprisingly, we’ve learned a majority of orange juice drinkers are unaware that 100% orange juice contributes to their daily fruit intake. A glass of Tropicana Pure Premium orange juice at breakfast is one great-tasting and convenient way to get a jump start on your fruit goals.”

To kick off this campaign, Tropicana is donating orange juice to the USDA’s Summer and School Food Service Program For Kids. A quarter million fruit servings of Tropicana Pure Premium 100% orange juice will be given to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program.

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