Good2grow gets national debut
ATLANTA — Good2grow, a line of healthy children’s beverages, announced its nationwide debut at major grocery and convenience stores. The product is available in a variety of flavors and sizes and features spill-proof SippaTop caps and character toys that draw kids in. Its foray into the healthy children’s beverage category is significant, the company said.
“Our founding mission is to help improve the health and happiness of kids by making nutrition fun, as well as accessible and affordable for parents,” Jim Scott, founder and CEO, said. “We are striving to create a strong foundation for smart eating habits by shaping children’s attitudes towards healthy foods and beverages. By offering a beverage parents want their children to drink in a package kids want to drink from, we’re setting them on the right path to better nutrition early on in life.”
The launch of good2grow will be supported with an integrated marketing campaign. It also will be featured by two mom-centric outreach programs to encourage sampling and drive trial with the company’s key demographics — moms and families with children ages 2 years to 10 years old.
Good2grow is available in organic apple juice, apple juice, strawberry kiwi, tropical fruit medley and fruit punch. The beverages are available for a suggested retail price of $2.49 to $2.99 for individual bottles and $2.99 to $3.49 for refill packs.
Nabisco expands Brown Rice Triscuit line
EAST HANOVER, N.J. — Nabisco’s Brown Rice Triscuit line is expanding to include Brown Rice Triscuit Thin Crisps, which the company said is a new approach to the classic wheat flavor and texture.
The new snack is available in three flavors: Sour Cream & Chive, Wasabi & Soy Sauce and Cinnamon Sugar. Brown Rice Triscuit Thin Crisps are baked with 100% whole-grain brown rice and whea, and pack 23 g of whole grains per 30 g serving.
Consumers can find them at retailers nationwide for a suggested retail price of $3.69 for a 7.6-oz. box.
KeVita adds three flavors
VENTURA COUNTY, Calif. — KeVita Sparkling Probiotic Drink announced that it will be growing its line of beverages with the launch of three new flavors, which include blueberry cherry, tangerine and hibiscus berry daily cleanse.
"Making healthy decisions shouldn’t mean that you need to compromise taste," KeVita CEO and co-founder Bill Moses said. "These new flavor profiles are a labor of love that we tested and refined until they met our highest nutrition and flavor standards. Our intent is to always go above and beyond for our customers and make the amazing benefits of probiotics available to every palate, every person, every day."
In addition to serving as a replacement for sugar-filled, high-calorie drinks, KeVita Sparkling Probiotic Drinks offer the health benefits of probiotics, which the companys says supports the immune and digestive systems while also maximizing nutrient and vitamin absorption in the body. All KeVita’s drinks contain four strains of live probiotics: Bacillus coagulans, L.paracasei, L.plantarum, and L.rhamnosus, combined with KeVita’s signature probiotic culture.
The new flavors will launch mid-March for $2.99-$3.49 at Whole Foods Market stores and will then appear on the shelves of various natural and gourmet markets nationwide at the end of June.