Good news first…
This is one of those good news/bad news situations. On one hand, 77% of pharmacy patients believe that the pharmacist at their preferred pharmacy is always available to answer their questions and consult on medications, with local independents ranking at the high end of the curve at 84%. Unsurprisingly, pharmacists at mail-order pharmacies got the lowest marks (56%), according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.
The bad news — for all their accessibility, it appears they are a vastly underutilized resource. How underutilized? Stay tuned for the next Patient Views to find out.
To see more Patient Views, click here.
Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to email@example.com.
As a consumer, how accessible do you think pharmacists are?
Source: AccentHealth. To view the methodology, click here.
Supervalu announces additional store closures
MINNEAPOLIS — Supervalu on Wednesday afternoon announced it will close approximately 60 underperforming or nonstrategic stores this fiscal year, including 38 in its retail food reporting segment and 22 Save-A-Lot locations. The majority of the stores are expected to close before Dec. 1, which marks the end of the company’s fiscal 2013 third quarter.
"These decisions are never easy because of the impact a store closure has on our team members, our customers and our communities," Supervalu chairman, president and CEO Wayne Sales said. "Today’s announcement reflects our commitment to move with a greater sense of urgency to reduce costs and improve shareholder value."
The company owns the real estate for approximately one-third of the retail food stores being closed. The closures in the retail food segment include 27 Albertsons stores (19 in Southern California, including one previously announced location, and eight in the Intermountain West region), four Acme stores and one previously announced Jewel-Osco location.
Eight additional stores are included in this announcement but due to ongoing contractual discussions the specific details of each store are not being disclosed at this time, Supervalu stated. All eight are expected to close by the end of Supervalu’s fiscal year Feb. 23, 2013.
Tide encourages NFL fans to show their colors
CINCINNATI — Tide is celebrating its continued partnership with the National Football League with its "Show Us Your Colors" campaign.
As part of the campaign, Tide will release a series of documentary-style videos called "Evolution of Colors." The videos, which were created in conjunction with NFL Films, tell the story behind the colors of each NFL team and how the colors became what they are today. A video will be created for each of the 32 teams and they will be gradually released throughout the season on Tide.com and NFL.com. This video series will kick off at the beginning of the regular season.
In addition to the videos, the partnership between Tide and the NFL also will be brought to life via other marketing channels, including advertising and packaging. New Tide commercials, focusing on the intense devotion that fans feel for their teams and the theme of "They’re Not Just Colors," will begin airing nationally on Sept. 5. Tide also will be offering special NFL-themed packaging, featuring a wide range of teams, fans and players. Towards the end of September, New Orleans Saints quarterback Drew Brees will be highlighted on the Tide with Febreze Freshness Sport Victory Fresh bottles. Additionally, specially designed bottles of Tide Original featuring team logos will be released in select markets and retailers.
"NFL fans are life long fans, sporting their team’s colors and cheering them on from as early as they can remember," said Alex Keith, VP fabrice care for Procter & Gamble’s North America division. "We’re excited to give them the opportunity to celebrate this dedication in a variety of ways all season long while also showing them that Tide can help keep their team’s colors as vibrant as their passion."