News

Good Neighbor Pharmacy will collect patient testimonials for next PR campaign

BY Michael Johnsen

CHESTERBROOK, Pa. — Good Neighbor Pharmacy on Tuesday invited patients to share their “Good Neighbor Story” for a chance to appear in a national television advertising campaign.
 
The campaign follows the success of Good Neigbhor Pharmacy's “Straight Scoop” television advertisements. In 2014, “Straight Scoop” was awarded four silver and two bronze awards at the 31st Annual Healthcare Advertising Awards. The campaign was also the recipient of a 2014 Philadelphia ADDY Award (Color Newspaper Ad); three 2014 Aster Awards (Judge’s Choice for Total Advertising Campaign, Gold for Newspaper Single Ad, and Gold for Radio Single Ad); a 2014 People’s Telly Award (Non-Broadcast Video); and a 2014 Telly Award (Television). 
 
While “Straight Scoop” featured pharmacists, the “Good Neighbor Story” campaign will include patients and customers to play a starring role. Through Sept. 14, patients are invited to visit GoodNeighborPharmacy.com and Facebook.com/GoodNeighborPharmacy, to share personal stories of how their local Good Neighbor Pharmacy made a difference for them in managing their health and wellness. 
 
“When patients enter a Good Neighbor Pharmacy they aren’t just a number," stated Scott Robinson, VP Good Neighbor Pharmacy. "Their pharmacist knows them by name and is committed to their overall health and well-being,” he said. “This ad campaign will tell our story of exceptional patient care and commitment to community – utilizing actual patient testimonials that will give a unique authenticity to our message.”
 
To enter, customers can create a short video (under three minutes) explaining how their local Good Neighbor Pharmacy has gone above and beyond for them and their community; then simply upload the video at Facebook.com/GoodNeighborPharmacy or GoodNeighborPharmacy.com/TVstar by Sept. 14. 
 
Four winners will be announced by Oct. 1 to appear in the national television campaign; all entries into the contest will also be entered to win one of four $250 Visa gift cards.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

GoJo Industries introduces Purell University promotion ‘Shake Your Way to $5K’

BY Michael Johnsen

AKRON, Ohio — GoJo Industries on Tuesday asked college students to show off their best handshake through the Purell University promotion, "Shake Your Way to $5K." The campaign — designed to drive awareness about the importance of hand hygiene — asks college students to create and record an up to 15-second video that highlights an original, creative handshake with up to five of their friends. A total of five $5,000 grand prizes will be awarded.
 
"College students are often in contact with many people and hand hygiene at critical moments is crucial," said Lacha Noward, shopper marketing manager, Purell Consumer. "This promotion helps to raise awareness about the importance of hand hygiene in a fun and memorable way that we hope leads to the habit of everyday hand hygiene."
 
To be eligible to enter, the students must be 18 years of age or older (19 years old or older in Ala. and Neb.), a legal resident of the United States and enrolled at an accredited university, college or technical institute.
 
Participants can submit their video at Purell.com/TargetBTS through Sept. 12 at 4 p.m. ET. Once all the videos have been submitted, a panel of judges will review the videos. Videos will be judged based on the following criteria: Relevance to the theme (45%); originality/creativity (30%); and video quality (25%).
 
A total of 10 finalists will be selected, and those videos will be up for public voting starting Sept. 18 at 10 a.m. ET. The winners will be announced Oct. 13. 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Hot OTC products at NACDS Total Store Expo 2014

BY Michael Johnsen

Hyland’s Baby Nighttime Tiny Cold Syrup

Hyland’s has successfully targeted the new mom niche with meaningful messaging that results in a Hyland’s Baby product being placed in the marketbasket. Hyland’s is releasing Hyland’s Baby Nighttime Tiny Cold Syrup. Baby is a key category for Hyland’s. The company has nine baby SKUs, and one differentiator is that they are allowed to say that their products can dose down to the age of 6 months. That’s a three-and-a-half-year opportunity for the line of homeopathic products, as pediatric allopathic medicines are indicated for children ages 4 years and older.

 


BD AutoShield Duo

BD Medical, a segment of BD, recently announced the retail pharmacy launch of BD AutoShield Duo, a pen needle with patented dual front- and back-end shields that provides convenience and safety before and after injecting. The technology conceals the needle, helping to alleviate pre-injection anxiety and reduce the risk of an accidental needle stick for patients who inject insulin or other diabetes drugs. A front shield automatically covers the needle before and after an injection, and a second shield passively covers the back end needle after injection. 

 


Dr. Cocoa

Infirst Healthcare recently introduced three chocolate-flavored cough-cold items, called Dr. Cocoa. The lineup includes Dr. Cocoa Long-Acting Cough Relief, a non-drowsy formula containing dextromethorphan; Dr. Cocoa Daytime Cough+Cold Relief, a cough suppressant and decongestant combination with dextromethorphan and phenylephrine; and Dr. Cocoa Nighttime Cough+Cold Relief, which combines an antihistamine/cough suppressant and decongestant (diphenhydramine and phenylephrine).

 


FasciaDerm PFTape

Mueller Sports Medicine recently showcased its new FasciaDerm PFTape product. “It’s a breakthrough in the treatment of heel/arch pain, especially morning pain of plantar fasciitis,” the company said. “[It provides] therapeutic support to the foot day and night, replacing bulky and uncomfortable alternatives.” FasciaDerm PFTape, not to be confused with kinesiology tape, provides non-drug, instant relief for plantar fasciitis. The package includes seven applications, with 24 hours per application. 

 


Berocca

Bayer recently introduced its energy supplement, called Berocca. The product may be new to U.S. consumers, but already it has a worldwide following, including in Australia, New Zealand, South Africa and the United Kingdom. It’s a caffeine-free energy alternative that contains B vitamins to help the body release energy from food, and to support vitality and stamina. Among other ingredients, it also contains biotin, which helps release energy from food, and magnesium, which works with B vitamins to produce energy from food and keep the nervous system and muscles working properly.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?