HEALTH

GOJO serves as corporate champion for International Infection Prevention Week

BY Michael Johnsen

AKRON, Ohio – GOJO announced Monday the company will serve as a corporate champion for International Infection Prevention Week, which occurs globally Oct. 18-24, and is hosted by the Association for Professionals in Infection Control and Epidemiology.
 
IIPW is an annual awareness campaign to stimulate interest in and highlight the importance of infection prevention. This year's theme is promoting engagement between patients, visitors and healthcare professionals around infection prevention.
 
APIC is encouraging consumers and healthcare professionals to take a pledge to commit to actions that will help prevent infections. In addition to the pledge and materials, APIC has created numerous items for easy sharing – using hashtag #IIPW – including e-cards, memes and light-hearted polls and quizzes. 
 
"This year, IIPW is focusing on a topic that we often discuss with our customers – how everyone plays a role in infection prevention," stated David Mackay, VP sales and marketing, healthcare, GOJO. "Healthcare workers, patients and visitors all have an impact on a healthcare facility's infection control program. By making their commitment to infection prevention and hand hygiene visible – through signage, education and by demonstrating good hand hygiene practices – healthcare facilities and their staff are inviting everyone to participate in the fight against infections, and, in turn, create a safer environment for all."
 
In order to raise further awareness for the importance of hand hygiene, GOJO is supplying more than 14,000 bottles of Purell Advanced Hand Sanitizer as well as hand hygiene materials to nearly 100 facilities and is providing complimentary hand hygiene infection prevention webinars, whitepapers and educational tools on its website at healthcare.gojo.com/education
 
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Church & Dwight promotes culture of consent on college campuses

BY Michael Johnsen

EWING, N.J. – In an effort to support a culture of consent, Church & Dwight is teaming up with YouTube Vlogger and peer sex educator, Laci Green, to visit her alma mater, UC Berkeley, in encouraging students to take the pledge to make sure consent is always given and received. The campus activation is part of the nationwide "Consent. Ask For It" campaign, brought to you by the maker of Trojan brand condoms. 
 
"I'm excited to partner with Trojan to bring this important message to students at my alma mater, UC Berkeley, and nationwide," Green said. "Consent is a necessary conversation and I hope to make that conversation easier."
 
The "Consent. Ask For It" campaign includes posters, a website and digital pledge, school newspaper ads, social media and a streaming radio spot airing nationally. With taglines such as "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride," the campaign stresses the importance of consent by both parties. 
 
"As the most trusted name in sexual health, we hope to expand the dialogue to ensure that sexual experiences are healthy, safe and consensual," said Stephanie Berez, group brand manager for Trojan brand condoms.
 
Church & Dwight will visit several campuses nationwide to rally students to join the movement, make a difference and pledge to support a culture of consent. The brand will distribute a variety of "Consent. Ask For It" premiums to drive the conversation. Other activated schools include the University of Pennsylvania, Syracuse University and the University of Texas, El Paso. 
 
 
 
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Menasha takes home 18 display awards

BY David Salazar

NEENAH, Wis. — Menasha Packaging won 18 Design of the Times (DOT) Awards at the 2015 Shopper Marketing Conference and Expo, the company announced this weekend. In adition to four gold, eight silver and five bronze awards in 5 retail channels, the company took home a platinum award for its work on the Excedrin Power Wing for GSK Consumer Healthcare.

“Menasha is honored to be recognized with 18 DOT Awards for our exceptional retail merchandising solutions,” Dennis Bonn, Menasha’s VP marketingesident of marketing for Menasha Packaging. “We take great pride in creating award-winning in-store tactics and campaigns that are innovative, engaging and effective, allowing our customers to stand out, connect with shoppers, and ultimately, win at retail.”

The company’s other gold medal-winning displays were:

  • Norelco/Sonicare holiday Floorstand, for Philips Consumer Lifestyles;
  • Coppertone Summer Split Endcap for Bayer Healthcare; and
  • Werther’s Caramels Speed Table for Storck USA.

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