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GoJo Industries launches the “Purell Be Well Network” loyalty program

BY DSN STAFF

AKRON, Ohio — GoJo Industries on Tuesday launched the "Purell Be Well Network" loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives. Members of the Be Well Network will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.

"We see the Purell Be Well Network as much more than a purchase-based or reward-for-purchases program," said Kathleen Leigh, marketing director of Purell consumer, e-commerce and shopper marketing. "This [campaign] has been designed with two-way engagement in mind, so we can learn from our loyal consumers about hygiene issues that are important to them and, in turn, we can share the best of our hand health expertise for them to share with their friends and families." 

Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through Purell.com.  Rewards include products, coupons and gift cards for Nike, Dick’s Sporting Goods, REI and Lululemon and the chance to win a one-year gym membership.

"We consider ourselves fortunate to have enthusiastic Purell brand advocates who are committed to healthy practices in their homes and communities, so we hope that they can help us spread the word about the importance of hand hygiene. As we know that healthy living can be the best reward of all," Leigh said.

 

 

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Verizon broadens mobile health offerings with new ‘Virtual Visits’

BY Antoinette Alexander

NEW YORK — Verizon is expanding its mobile health solutions portfolio with the launch of its new Verizon Virtual Visits, which is designed to provide an easy, convenient and cost-effective way for patients to be seen remotely by a clinician for a cold, flu, sore throat or other simple, acute condition via video on their smartphone, tablet or computer.

"We are seeing a shift in how care is delivered in the United States. With Verizon Virtual Visits, patients and providers alike can benefit from the use of technology to provide medical care via an enterprise-class technology solution developed with the security, performance and reliability essential to healthcare delivery,” said Rich Black, VP healthcare practice for Verizon. "We believe our latest mobile health offering can go a long way to enable a more efficient and effective U.S. healthcare system.”

How it works: Patients can connect online with a clinician through an app on their smartphone or tablet, or via a Web portal. Once logged in, patients are taken through a set of health-related questions, followed by a discussion with a clinician, who evaluates the patient's condition and provides an appropriate care plan.

Clinicians also can use the platform to electronically send a prescription to the pharmacy of the patient's choosing, where legally permitted.

Data shared between the clinician and the patient is encrypted during the online visit, as well as afterward when the data is stored in Verizon's HIPAA-enabled Cloud.

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Novo Nordisk teams with NBA’s Dominique Wilkins to launch Dominique’s Diabetes Dream Team

BY Michael Johnsen

PLAINSBORO, N.J. — Novo Nordisk is teaming up with NBA Hall of Famer Dominique Wilkins to launch Dominique’s Diabetes Dream Team, a national initiative to help adults with Type 2 diabetes customize a "full-court" approach to managing the everyday challenges of the disease.

Dominique’s Diabetes Dream Team will highlight three key components of a successful diabetes management plan: a balanced diet, regular exercise and proper medication, as needed. Dominique’s own team is comprised of his physicians, a diabetes educator, a nutritionist and a fitness expert, who together offer him guidance on daily diabetes management.

"Diabetes is a complex disease, and it takes a team to get the best results. When I was diagnosed with the disease, I formed my own ‘Diabetes Dream Team,’" Wilkins said. "They’ve taught me that small, simple changes can make a big difference, and I am excited to partner with Novo Nordisk to help others think differently about managing their diabetes."

Adults with Type 2 diabetes can visit DiabetesDreamTeam.com to download a copy of Dominique’s "Diabetes Coaches’ Clipboard." The clipboard is full of insider tips on diabetes management from Dominique and his team of experts.

Dominique also will be in attendance at select diabetes conferences nationwide, where he and his team will share personal stories and advice on how people can better manage their diabetes with the help of their own Diabetes Dream Team.

"The way Dominique has learned to manage his Type 2 diabetes sets a good example for anyone living with the disease," said Camille Lee, SVP diabetes marketing at Novo Nordisk. "Novo Nordisk wants to share his success to benefit others who face daily struggles with Type 2 diabetes." 

 

 

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