HEALTH

GoJo cleans up sanitizer scene with launch of Purell Wipes

BY Michael Johnsen

AKRON, Ohio — GoJo Industries recently expanded its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail. Consumers, however, already are familiar with Purell Wipes to some extent as many retailers have positioned them near the shopping carts, which has created a free trial of sorts.

(Click here to view the full Category Review.)

The Purell brand has established a compelling proposition in the hand sanitizer space, and has become synonymous with successfully killing germs and accessibility. “[Purell] Wipes falls into that for a couple of different reasons,” said Kathleen Leigh, marketing director for Purell consumer, e-commerce and shopper marketing, in an interview with DSN. “Accessibility because people want products like that when they’re on the go, in their cars or wherever,” she said. “They also, to add to hand sanitizer, sometimes want [germ-killing] and cleaning. [The canister] fits nicely in a cup-holder in a car. We have found that … people like having it there [for their] messy kids when they’re getting in and out of mom’s mobile command center,” she said.

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Boosting immunity, prevention top-of-mind for consumers

BY Michael Johnsen

Prevention remains a priority for consumers heading into cough-cold season, as evidenced by the sales of two brands well known for their immunity-boosting benefits.

(Click here to view the full Category Review.)

For the 52 weeks ended Dec. 28, 2014, sales of Emergen-C totaled $114.3 million across total U.S. multi-outlets, up 6.2%. And sales of Airborne totaled $123.9 million on 11.9% growth. In fact, as many as 50.3% of consumers are stocking up on immunity boosting supplements before the season, according to a Field Agent survey conducted on behalf of Drug Store News.

A separate survey conducted by WorkPlace Impact last year determined that as many as 43% of women keep a cough-cold product in their desk during the winter months, “just in case” they get sick.

And taking preventive measures is a big deal for these women — 73.3% rely on hand sanitizer to help keep them well during cough-cold season, 65.3% rely on vitamins to boost their immune systems and 60.9% make sure to get their annual flu shot to keep from getting sick.

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Perrigo arms dogs against joint damage

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo Animal Health in May announced its launch of PetArmor Joint Health Maximum, a supplement for dogs that contains glucosamine, chondroitin, MSM and manganese. It’s an opportunity for retailer’s to associate their store brand with a quality pet supplement.

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The combination of these ingredients delivers joint support and protection for dogs of all ages by helping to build cartilage and connective tissue, lubricate joints, maintain healthy joint fluid pressure and support joint health. PetArmor Joint Health Maximum already is available at Walmart stores nationwide.

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