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GoGo squeeZ launches new no-mess applesauce for kids

BY Anna Mcgrath

NEW YORK GoGo squeeZ is revolutionizing the way consumers view applesauce with the introduction of its new squeezable, re-sealable, no-mess applesauce for kids.

The convenient pouch design neatly packs two all-natural flavor options, apple-apple and apple-strawberry. The healthy snack, intended originally for NASA astronauts, contains a full serving of fruit and is perfect for kids on-the-go.

“Children are interested in flavor and a fun design – but we know parents are looking for a snack of more substance they can be sure their kids will eat when on-the-go,” said David Istier, Materne’s North American VP marketing. “GoGo squeeZ comes in a fun package, is simple for kids to use independently and actually tastes good. Parents can enjoy the benefits of providing their children with a no-mess, no-fight, healthy snack option.”

GoGo squeeZ is re-launcing in June with a 100% fruit, no added sugar range. The launch will include the addition of three new flavors. GoGo squeeZ is now available in single pouches or 4-packs at Whole Foods and other retailers across the United States. 

KelloggsDRSNhttp://www.centerstoregrowth.com

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FDA warns consumers not to eat two brands of pistachios

BY Alaric DeArment

ROCKVILLE, Md. The Food and Drug Administration has warned consumers not to eat two brands of pistachios that may have mixed with pistachios recalled earlier this year amid a Salmonella scare.

The FDA said Anaheim, Calif.-based Orca Distribution West received and repackaged pistachios by Setton Pistachio of Terra Bella, which were recalled when supplies were found to be contaminated with Salmonella bacteria. The pistachios are sold under Orca’s California Prime Produce and Orange County Orchards brands in 6 oz. Ziploc bags, with the UPC number 8 10826 01116 2 and sell-by dates of July 30 and Aug. 30.

The FDA and California Department of Public Health launched an investigation of Setton in March when Kraft Foods reported that its Back To Nature Trail Mix had Salmonella, prompting Setton to voluntarily recall about 1 million lbs. of pistachios. The FDA found the recent contamination at Orca during a routine audit to follow up on the Setton recall.

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Gabrielle Reece to be featured in PureVia print ads

BY Allison Cerra

CHICAGO Whole Earth Sweetener Co. announced health icon and beach volleyball champion Gabrielle Reece will be featured au naturale in bold print advertisements for its all-natural product.

The company’s natural sweetener, PureVia, hit store shelves in late 2008, and is now available in the sweetener aisles of grocery and mass merchandise stores across the United States.

“Gabrielle proves in this campaign that natural is beautiful,” said JJ Betts, PureVia brand director for Whole Earth Sweetener Co. “Gabrielle’s dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia.”

PureVia advertisements showing Reece painted in stevia leaves will appear in prominent women’s lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie.

Suitable for diabetics and individuals with gluten allergies, PureVia is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively.

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