Goddess Garden sensed opportunity with innovative scents offering
Goddess Garden Organics recently augmented sensory health and wellness merchandising assortments with a line of wearable aromatherapy accessories and essential-oil roll-on perfumes.
“Aromatherapy’s popularity is quickly becoming mainstream, and the benefits of pure essential oils are undeniable,” stated Nova Covington, CEO Goddess Garden, which operates out of Boulder, Colo. “Our new line lets people enjoy the benefits of aromatherapy on-the-go, with the added bonus of mood-enhancing stones.”
The new aromatherapy bracelets and bracelet blends use the benefits of essential oils in combination with energetic stones to help wearers find their own desired state of mind. The bracelets all feature porous lava rock to capture and carry the scent of the blends. The stones and oils work in tandem to enhance mood, while the symbolic charms make each bracelet stylish.
The on-trend bracelets include scents for serenity, ambition and perseverance, represented by a Hamsa hand, a hummingbird and an elephant, respectively.
This new Goddess Garden introduction pushes aromatherapy past the notion of being a remedy reserved for those with an extensive background in essential oils. The bracelets and blends will be available at a suggested retail price of $14.99 and the blends will sell for $9.99 each.
And the new perfume line includes five scents: lavender sky, citrus sunrise, wildflower, amber fire and rainforest, that are all made with certified-organic essential oils. The brand extension was driven by the trend the company saw among their own fans — a desire to use only clean beauty products — and one that has continued to gain momentum beyond natural channels.
“My daughter’s allergies inspired me to start my company, so label transparency has been our standard practice,” Nova said. “We noticed even the most avid label readers were in the dark when it came to fragrance. Under the pretext of protecting formulations, a company can
group any combination of thousands of chemicals as simply ‘fragrance’ or ‘parfum’ on a label. Even among natural products, labels often list only ‘a blend of natural and essential oils.’ This is simply not enough information if you have allergies, sensitivities or prefer clean ingredients.”
The perfumes became available in natural and conventional retailers in October 2017 at a suggested retail price of $14.99.
Perfect365: Celebrity impact on emerging beauty trends
As the season’s change, so do the trends in just about every industry – including beauty. It’s always hard to tell what will influence the next wave of style, but one thing noted by Perfect365 in their beauty report, titled: The Impact of Celebrity Beauty Trends on Millennials and Generation Z — one set of sister’s reign supreme in determining what just about everyone will be trying next.
Kim Kardashian-West’s looks were the top choice among 21% of Millennials, whereas Kylie Jenner was preferred by 20% of the Gen Z users. Though when it comes to second place, the sister’s switched places with 19% of millennials choosing the youngest Jenner sibling and 20% of the Gen Z demographic opting for Kardashian-West, differing just 1%.
While on the topic of celebrity, one thing that does not influence the spending habit of both demographics are the hard to avoid celebrity endorsements. When questioned by Perfect365 as to whether or not they were more inclined to use a product if a well-known star was front the brand, 53% of millennials said no and 51% of Gen Z issued the same response.
Though both groups differ slightly on who or what influences their beauty choices, millennials and Gen Z-ers can agree on the mutual love for M.A.C. cosmetics with 28% of each admitting to purchasing most products from the company — which has been around for 33 years. M.A.C. has Madonna to thank for the rise of their brand. In the late 1980’s they were one of the most popular cosmetic companies to use a celebrity endorsement by having the singer wear their matte red lipstick.
The red lip continues to be a fashion and beauty staple as well, with 19% of Gen Z users choosing to wear the timeless trend. The biggest difference being that they would recreate one worn frequently on Rihanna as opposed to something that channels the old Hollywood glamour of the 1940s and 1950s. The most noticeable difference with this trend is that the “Diamonds” singer opts for a velvet-like red lip. Millennials, on the other hand, would opt to recreate a smokey eye and nude lip worn most noticeably by singer and actress Selena Gomez. Celebrity makeup artist Kabuki notes that the look is still demanded by clients. “Smoky eyes are still a very common request. I love to play with fun colors that are richly pigmented and bright. I find myself commonly using a deep berry color a lot on set and a natural matte pink lip is always a classic,” he said.
Circling back to Kim Kardashian-West who was previously mentioned, her contour and glowy skin was the top celebrity beauty trend both millennials and Gen Z users would most likely wear. Kabuki sees that trend on the rise, with many clients choosing to embrace looks inspired by the “Keeping Up with the Kardashians” star. “I almost always do a soft contour and glowing skin on most of my clients whether for fashion week or on the red carpet. It’s a timeless trend right now and never fails. I’ve been seeing more clients request shimmer and metallics as they are getting more popular in the makeup world. And a soft contour is always popular,” he said. Another trend that has withstood the test of time according to the makeup artist? A classic cat eye.
Perfect365 also notes the importance of technology and the exposure had between millennials and Gen Z users. Seeing as Millennials grew up during the 1990’s and early 2000’s, their preferred looks gravitated towards a healthy, glowing, bronzy skin that celebrates a more effortless look. The Gen Z group, on the other hand, has grown up during a time where creative and dramatic looks that straddle the line between fashion, drag and fantasy reign supreme. Bold eyeliner, full pouty lips and bright colors have become other very popular trends within this demographic.
Though trends between the two groups may differ quite a bit, one thing millennials and Gen Z-ers can agree on is social media. Technology has bridged together both groups, with many choosing to turn to various platforms like Facebook, Twitter and Instagram to conduct surveys on whether or not they should purchase a particular product. The report also states that this type of interaction gives users a safety net of knowing that the pre-qualified social groups joined are full of people who also are interested in the same style and products.
With trends constantly emerging, keeping track of the next beauty look everyone will be wearing can prove to be quite a challenge, but one thing is for certain — social media’s impact in the beauty world is just getting started.
Colgate’s latest acquisition signals entry in skin care category
New York City-based Colgate-Palmolive has announced that it will be entering the skin care business. The company plans to do so by acquiring, PCA Skin and EltaMD in two separate transactions.
PCA Skin is a brand that specializes in medical-grade in-office and take-home skin care products, with support from dermatologists, plastic surgeons and aestheticians. EltaMD is a physician-dispensed sun care brand. Together, the companies net sales for 2017 approximately totaled to $100 million, Colgate-Palmolive said.
“PCA Skin and EltaMD form an exciting combination for Colgate’s entry into the professional skin care category. We are delighted that these high-growth, high-margin brands will strengthen our global personal care business. Their complementary product portfolios and sales forces, strong professional support and similar distribution channels will advance Colgate’s presence in the premium global skin care category. Furthermore, these businesses will benefit from Colgate’s decades-long legacy of working with professional experts to deliver recommendations that benefit their patients,” Ian Cook, Colgate’s chairman, president and CEO said.
Terms of the deals were not disclosed and both transactions are expected to close in the first quarter of 2018.